Community - GolfBusiness

First
NEWS, VIEWS,
[ TRENDS & ANALYSIS]
Off
Mike Veeck challenged
attendees of the 2013 NGCOA
Annual Conference to
defy convention
Effecting Change
O
ne of Mike Veeck’s most successful promotions
turned into one of his biggest nightmares.
Challenged by his father, the late owner of the
Chicago White Sox, to come up with an idea to sell
tickets to a White Sox-Detroit Tigers doubleheader
in 1979, Veeck created what came to be known as
“Disco Demolition” night. The promotion drew
60,000 fans, many of whom brought disco albums
to the game to be exploded in a dumpster on the
field. Things got out of hand when some 10,000
fans poured from the stands and onto the field,
continued on page 12