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CONTENTS<br />

March ‘13<br />

20<br />

24<br />

FEATURES<br />

A Penny For Your Time I BY David gould<br />

In the quest to attract new customers, programming gets personal<br />

March of the Ultradwarfs I By trent bouts<br />

Operators across the nation are converting to new<br />

varieties of bermudagrass. Is switching right for you Page 30<br />

DEPARTMENTS<br />

4 I<br />

8 I<br />

11 I<br />

18 I<br />

20 I<br />

Viewpoint<br />

Flip Side<br />

First Off<br />

On Course<br />

Converting from course<br />

to farm proved to a be<br />

sound move for James<br />

and Stephanie Lemon<br />

Accelerate<br />

Melanie Maslow returned<br />

to the family business and<br />

is now climbing a different<br />

ladder of success<br />

36 I<br />

38 I<br />

41 I<br />

46 I<br />

56 I<br />

Approach Shots<br />

Through the highs and lows,<br />

Robert Elwinger has soldiered on<br />

at Over Lake Golf Course<br />

Strategy<br />

With much still unknown, course<br />

operators weigh their options on<br />

the new healthcare mandate<br />

<strong>Community</strong><br />

Members Only<br />

calling card<br />

Melanie Maslow is<br />

moving on up at<br />

Huntsville Golf Club.<br />

20<br />

ON THE COVER<br />

24<br />

30<br />

SERVICES<br />

THE GOLF COURSE MARKET 52 GB CLASSIFIEDS 53 AD INDEX 55<br />

ON THE WEB: Audio highlights from Mike Veeck’s Annual Conference keynote address

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