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[ In Focus ] Horseshoe Bend Country Club Roswell, Georgia Year Opened: 1974 Facility Type: Private Designers: Joe Lee/Bob Cupp Owner: Ben Kenny NGCOA Member Since: 2011 MEMBERS ONLY QUALITY OF THE COURSE Originally designed by Joe Lee, the course has recently undergone a major transformation under the direction of Bob Cupp. With four holes along the historic Chattahoochee River and more than two miles of scenic river frontage, the natural beauty throughout the course has been enhanced with lakes, streams and dramatic water features. QUALITY OF MANAGEMENT AND STAFF The management and staff strive for perfection in all areas on a daily basis. According to general manager Jacqueline Jensen, the staff “has shown to be flexible in all situations and continued to provide the exceptional customer service experience our members have come to expect” during the time of transition. CONTRIBUTION TO THE COMMUNITY This year, Horseshoe Bend will partner with the Atlanta Vietnam Veterans Business Association to host its annual golf tournament. The tournament will benefit the Wounded Warrior Project through Birdies for the Brave. CONTRIBUTION TO THE GAME The development of programs as such SNAG demo days, beginner clinics, ladies clinics and specific junior play times have helped introduce new players to the game. NGCOA Welcomes New Members The NGCOA welcomes the following new members Since December 2012 Apple Mountain Golf & CC Belvidere, NJ Beech Creek GC Sumter, SC Brookwood GC Fort Wayne, IN Carlton Oaks CC Santee, CA Chaska GC Appleton, WI CC of Sapphire Valley Cashiers, NC Cross Creek GC Dallas, OR Dellwood CC Dellwood, MN Echelon GC Alpharetta, GA Golf EMS, Inc. Toronto, Ontario Golf Links Prop. Baldwinsville, NY Great Bear Golf & CC Stroudsburg, PA Harvest Hill Public Golf & Recreation Orchard Park, NY Heartland Golf Dev. Olathe, KS Hidden Valley GC Gaston, SC Hillview CC Franklin, IN Indian River GC West Columbia, SC Indian Trail GC Batesburg, SC Ingleside Golf Resort Staunton, VA Iron Lakes GC Allentown, PA JW Golf Canton, GA Keeton Park GC Dallas, TX Lex Group, LLC Burnsville, MN Magnolia Greens Golf Plantation Leland, NC Mayfair CC Uniontown, OH Meadow Lake Resort Columbia Falls, MT NavPoint Golf Castle Rock, CO Nonesuch River GC Scarborough, ME Omni Hotels & Resorts Irving, TX Overlook Golf Links Lagrange, GA Rail GC Springfield, IL Refuge G&CC Lake Havasu, AZ River View GC Santa Ana, CA Rivermont G&CC Johns Creek, GA RVR Golf, LLC Carbondale, CO Shadow Valley Golf Course Boise, ID Sherbrooke G&CC Englewood, CO Split Rock GC Lake Harmony, PA SPS Golf Mgmt. La Plata, MD St. Mark Golf & Resort San Diego, CA Stadium Golf Center San Diego, CA Sun Hills GC Layton, UT The Legends GC Temecula, CA The Snag Course at Burnt Cabin Tahlequah, OK The Springs at Borrego Borrego Springs, CA Toftrees Resort State College, PA Turtle Point Yacht & Country Club Killen, AL ValleyCrest Calabasas, CA Victoria Club Riverside, CA Willow Creek GC Greer, SC Yuseong CC Daejeon, South Korea
MEMBERS IN MOTION Purchasing Network Suppliers Saved Members more than $1 Million Kicking things off Attendees of the NGCOA Annual Conference enjoy networking time during the Super Bowl party and opening reception at San Diego’s Petco Park. The industry’s leading suppliers of products and services for golf operations and the NGCOA have teamed up to extend members-only pricing, rebates and value-added packages exclusively to NGCOA members. Last year, participating members received, on average, $528 in rebates and collectively, saved more than $1 million. PREMIER PARTNER Appealing to Diverse Audiences Anthony Netto, founder of Stand Up and Play Foundation, offers strategies to grow the game by appealing to golfers with disabilities during the NGCOA’s Day at the Golf Facility. PREFERRED SUPPLIERS Fun Is Good Annual Conference chair Allison George, wizard of fun at Toad Valley Golf Course in Pleasant Hill, Iowa, shares a moment of fun following keynote speaker Mike Veeck’s morning presentation. SMART BUY SUPPLIERS Hitting the Links Participants who took part in the NGCOA/Club Car Golf Outing during the 2013 Annual Conference make their way to the first tee at Maderas Golf Club. Members: Start Saving Today! Visit www.ngcoa.org/purchasingnetwork or contact Rutledge at rbaker@ngcoa.org or (800) 933-4262 ext. 270.
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Page 9 and 10: CONTENTS March ‘13 20 24 FEATURES
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Page 13 and 14: First NEWS, VIEWS, [ TRENDS & ANALY
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Page 23 and 24: marketing and advertising agency, a
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Page 33 and 34: © 2013 Illustrations by David Cutl
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Page 51: Creating a New Labor Model Jeff Spa
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