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Annual Report 2008 - ProCredit Bank

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Highlights in <strong>2008</strong> 15<br />

• Financial education activities were an important<br />

focus in <strong>2008</strong>, and we held a total of<br />

59 educational events at locations throughout<br />

the country. As part of these activities,<br />

<strong>ProCredit</strong> <strong>Bank</strong> launched its “Kids’ Corner”<br />

website, which provides information on money<br />

and banking in a form which children can<br />

easily understand.<br />

• <strong>ProCredit</strong> <strong>Bank</strong> launched a promotional campaign<br />

under the name “ProBiznis” which<br />

highlighted the ways in which small and medium<br />

enterprises can improve their performance<br />

using our services. The focus was on<br />

the advantages of having a reliable banking<br />

partner that offers loans on straightforward<br />

terms and conditions, including interest rates<br />

that are fixed for the entire maturity period.

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