An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
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Integrating email data with<br />
other data systems<br />
www.Hubspot.com<br />
Improving email<br />
deliverability<br />
<strong>An</strong> introduction <strong>to</strong> emAil mArketing<br />
The survey respondents ranked these five challenges as “very significant.” What is even<br />
more interesting about this data is that it seemingly contradicts the survey responses in<br />
marketingsherpa’s 2011 <strong>Email</strong> marketing benchmark. the number one challenge for email<br />
marketers in 2011 was “targeting recipients with highly relevant content.” while differently<br />
phrased, this challenge basically overlaps with the idea of integrating data systems in order <strong>to</strong><br />
allow for powerful segmentation. let’s dive in<strong>to</strong> each one of these challenges individually.<br />
1 2 3 4 5<br />
growing and retaining<br />
subscribers<br />
Achieving or increasing<br />
measurable roI<br />
Very significant somewhat significant Not significant<br />
using email for funnel<br />
optimization
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