An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
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<strong>An</strong> introduction <strong>to</strong> emAil mArketing<br />
“<br />
To assess your email<br />
marketing performance, you<br />
must conduct ongoing trend<br />
analysis of several key metrics.<br />
”<br />
<strong>to</strong> assess your email marketing performance, you must<br />
conduct ongoing trend analysis of several key metrics.<br />
that way, you can compare each campaign’s performance<br />
against your own averages <strong>to</strong> know whether a specific<br />
campaign outperformed or underperformed your internal<br />
email benchmarks.<br />
your email service provider (Esp) should provide a wealth<br />
of reporting on each campaign and on your ongoing<br />
email performance. In this chapter we will cover the most<br />
important email metrics <strong>to</strong> <strong>measure</strong> and how you can use<br />
them <strong>to</strong> improve the performance of your email marketing<br />
program overall.
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