An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
An Introduction to How to Execute & measure successful Email ...
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22<br />
“<br />
www.Hubspot.com<br />
<strong>An</strong> introduction <strong>to</strong> emAil mArketing<br />
Different types of email formats<br />
have different goals and<br />
advantages.<br />
”<br />
whether you are just starting with email marketing or you have some experience sending<br />
marketing emails, you have probably asked yourself about the types of communications<br />
you can send out.<br />
should you nurture your subscribers with weekly<br />
newsletters? Are dedicated sends better at<br />
optimizing your sales and marketing funnel? what<br />
about email digests?<br />
?<br />
these are all valid questions that marketing professionals should consider when<br />
selecting the right format that meets their email marketing goals. In this chapter, we will<br />
discuss the different types of marketing communications and their respective advantages<br />
and disadvantages. this information should help you make an educated decision about<br />
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picking the most appropriate email format and how <strong>to</strong> go about using it.
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