An Introduction to How to Execute & measure successful Email ...

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An introduction to emAil mArketing
disadvantages
lEss coNsIstENt
With newsletters, marketers generally stick to a specific schedule. For
instance, you might create a weekly newsletter that goes out on tuesday
mornings. or your company might be sending a weekend newsletter
summarizing information published throughout the week.
with dedicated sends, the schedule is less clear and, potentially, less
consistent. you might use dedicated emails when you have published a new
offer (which might be sporadic). Even if you decide to maintain a specific
schedule, your subscribers might not realize it or expect communication from
you because there is no clear connection between the separate sends.
HomogENous coNtENt
As dedicated sends contain one message, it’s tough to include a shout-out
about some other campaign that might also be important to your organization.
the workaround is to utilize the p.s. or to decrease the list size and use part of
it for the second call-to-action you want to introduce.