Download PDF - Proven Winners

Proven Winners ColorChoice ®
Marketing
®
It starts with great plants. We don’t waste our time
marketing plants that are anything less than superior.
If a plant isn’t markedly better than those already on the
market, it’s not a Proven Winner. Our plants must deliver
better performance for growers, better shelf appeal for
retailers, and a standout show in consumers’ gardens.
State-of-the-art marketing gets the message out
to gardeners (and non-gardeners who buy plants).
Online, through our website and social media channels,
and inspiring people with our e-magazines.
Our many award-winners illustrate how solid our
plant selections are:
6 of the top 10 hydrangeas are Proven Winners ® (Nursery
Management 3/12, “State of the Crop: Hydrangeas”)
Over 337,300 people have
viewed our Invincibelle ®
Spirit sliderocket
presentation.
youtube: over 1 million
views and growing.
Lo & Behold ® ‘Lilac Chip’
Buddleia: Best of Show and
Gold Medal, Plantarium 2011
On-air, with radio ads in over 25 major markets
including Atlanta, Chicago, Toronto and Seattle.
Little Lime Hydrangea:
Best New Plant, 2011 ANLA
New Plant Pavilion
On TV, featured by P. Allen Smith on
his shows and Today Show appearances.
Proven Winners is also on the Weather
Channel and many PBS stations.
In print, with ads and articles in
major consumer publications like Better
Homes & Gardens, Martha Stewart
Living, and Sunset.
Consumers also enjoy our Gardening
Simplified magazine, which is received
by 50,000 people each year.
Summer Wine ® Physocarpus:
“..the clear statistical and visual
standout with minimal infection
on very few leaves.”
-American Nurseryman 2/12,
“Layers of Intrigue: Physocarpus
and Powdery Mildew”
Attractive plants are easy for people to buy.
Consumers recognize the white pots from our ads, and know
that the Proven Winners name is one they can trust. Our
appealing varieties make a great retail display, especially
when merchandised in groups that reflect our ad campaigns.
Oso Happy Petit Pink Rose:
American Rose Society Award
of Excellence
We help gardeners be successful by providing helpful
information on our website and answering their gardening
questions via the online feedback site. It’s part of our
commitment to making gardening as easy and rewarding
as possible.
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