How to Using Facebook Advertising for Lead Generation

32 How to Create Killer FaCebooK ads
how to Create Killer FaCebooK ads
33
“
Always focus on the end goal of
your campaign when measuring
the performance.
”
If you are advertising your Facebook page, focus on connections received
rather than the cpc or ctR (ctR stands for click through rate - more details on
measurement terms in the reports section of this ebook).
#1 #2
In the example above, we split-tested the picture in two ads. The first Namaspray
ad received more clicks, achieved a higher ctR, and boasted a better cpc
compared to the second ad. But the second ad resulted in more connections and
did a better job of converting (combined over September and october).
this example reinforces the point that you should
make sure to collect enough data to make a valid
conclusion.
one mistake people can make is not testing
the ad long enough or letting it run too long and
wasting your ad budget. A good comparison
usually requires at least 20 clicks and needs the
ad to run for at least two days. But clicks may not
always be the best measure depending on your
targeting. you may want to run them for the same
amount of impressions.
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