How to Using Facebook Advertising for Lead Generation

62 How to Create Killer FaCebooK ads
how to Create Killer FaCebooK ads
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you can also dive into the Reports section on the left sidebar of the page to
run customized reports for your campaigns and ads.
choosing the Advertising performance will yield the same report as shown
earlier when you click on the Full Report button within the campaign. But
you will be able to look at performance across several campaigns in one
spreadsheet.
Don’t Ignore Demographics
the Responder Demographics is one of the available reports if you are advertising your Facebook
page. (you can also run the report if you have advertised an external URL, but the only data you’ll
get is the percentage of impressions for the campaign.)
choose the Responder Demographics selection from the Report type drop-down menu. you can
then find out what demographic is giving you the best clickthrough rate. In the example below, the
ad was displayed to a wider demographic but got the most clicks and the best clickthrough rate
from females in the 55-64 age range (Grandma Mary does well in the older demographics). this is
true even though the ad was shown across the demographics fairly evenly. So, my next ad should
target this range specifically.
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you will also see clickthrough data from regions of the country, thus being
able to do geotargeting.
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