How to Using Facebook Advertising for Lead Generation

56 How to Create Killer FaCebooK ads
how to Create Killer FaCebooK ads
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there are two areas on Facebook which you can access data to evaluate the performance
of your ads. there is a dashboard area that you see when you click on the campaign
name itself that can look like this:
you will see all the individual ads listed below and the graph will default to the last seven
days of data. you can click on the full report button and get a lot more information about
how your ads are performing.
Reporting is a crucial part of
Facebook advertising.
check these Facebook Ad Metrics
IMpReSSIoNS
Impressions tell you how many times the ad has been shown to a Facebook user. watch
this number closely – if it stops increasing, your bid may have fallen out of the suggested
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range.
SocIAL IMpReSSIoNS
Social impressions tell you how many times the ad has been shown to a Facebook user
and also had one of their personal friends showing as “liking” the page or attending
the event. this is valid only for advertising things within Facebook, such as Fan pages,
events or apps.
SocIAL %
this metric shows what percentage of the total impressions were social impressions.
cLIckS:
the actual number of clicks on the ad. this can also include a click if someone ‘liked”
your Fan page right from the ad itself.
SocIAL cLIckS
Shows how many clicks you received from an ad that a personal friend took an action
upon. Again, this is only valid only when you advertise within Facebook for Fan pages,
groups, or events.