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How to Using Facebook Advertising for Lead Generation

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8 <strong>How</strong> <strong>to</strong> Create Killer FaCebooK ads<br />

how <strong>to</strong> Create Killer FaCebooK ads<br />

9<br />

CHAPTER 1<br />

UNDERSTANDING<br />

FACEBOOK ADS<br />

“<br />

Surely you have seen <strong>Facebook</strong><br />

ads on the right side of many<br />

areas in <strong>Facebook</strong>.<br />

”<br />

Surely you have seen <strong>Facebook</strong> ads on the<br />

right side of many areas in <strong>Facebook</strong>: your<br />

homepage, events, pages, and now even<br />

your own timeline. If you have ever noticed<br />

that these ads seem particularly relevant<br />

<strong>to</strong> your geographic area or interests, it<br />

is because of the targeting features in<br />

<strong>Facebook</strong> ads.<br />

the ads shown here appeared <strong>for</strong> me in<br />

<strong>Facebook</strong>. the <strong>to</strong>p ad is a local college<br />

<strong>for</strong> my area and the second ad may be<br />

targeting gardening keywords in my profile.<br />

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