biennial report of beth martin langford kappa delta sorority national ...
biennial report of beth martin langford kappa delta sorority national ...
biennial report of beth martin langford kappa delta sorority national ...
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communications staff sees this as a valuable investment and is currently researching companies that<br />
<strong>of</strong>fer services to help us customize our facebook/twitter presence.<br />
Inter<strong>national</strong> Women’s Friendship Month<br />
September 2010 was the first year for the celebration to be “Inter<strong>national</strong>.” Two planning guides<br />
were created (one for collegiate and alumnae chapters and one for the public at large) to aid in event<br />
planning. These guides include celebration ideas, suggested timeline, budget worksheet, etc. In 2010,<br />
we also joined with love is respect, National Teen Dating Abuse Helpline, and the National<br />
Domestic Violence Hotline to create a dating abuse awareness campaign called, “Friends Say the<br />
Tough Stuff… So Say It.”<br />
Plans are under way for Inter<strong>national</strong> Women’s Friendship Month 2011. New promotional materials<br />
were designed and printed including a poster, magnet, postcard, folder, brochure and pen.<br />
Promotional materials feature the IWFM logo, yellow roses and the tagline, “Scatter seeds <strong>of</strong><br />
kindness wherever you go… and watch friendship bloom.”<br />
About 260 press packets were sent to women’s organizations and magazines encouraging them to<br />
take part in the celebration. Additionally, samples <strong>of</strong> promotional materials with an order form were<br />
sent to collegiate chapters.<br />
The “So Say It” dating abuse awareness campaign will continue for IWFM 2011. Three Kappa Delta<br />
collegians will be selected to be guest bloggers on the loveisrespect website. Additionally, a<br />
loveisrespect peer advocate will blog about the campaign throughout the month <strong>of</strong> September.<br />
Inter<strong>national</strong> Girls Day<br />
The inaugural Inter<strong>national</strong> Girls Day (November 14, 2011) was celebrated by more than 10,000<br />
girls across the nation. Confidence Coalition member groups Girl Scouts <strong>of</strong> the USA, National<br />
Charity League, CARE Inter<strong>national</strong> and Girls on the Run also supported the celebration. CARE<br />
sent a video <strong>of</strong> girls in Kenya celebrating. In addition, every collegiate chapter and many alumnae<br />
chapters celebrated the day with Girl Scouts in their area.<br />
Ten Girl Scout councils received grants <strong>of</strong> $10,000 each to host IGD events. As part <strong>of</strong> the grant<br />
process, the councils were asked to use some <strong>of</strong> the money to promote the events and reach out to<br />
the community at-large. This provided good exposure for IGD and Kappa Delta. Many KD<br />
chapters and Girl Scout councils received media coverage in their communities.<br />
The first Inter<strong>national</strong> Girls Day essay contest was held, asking girls to tell why their mom (or<br />
another woman in their life) helps them feel more confident. The contest was publicized to CC<br />
partners and through the media, which resulted in many entries. The winning mom and daughter<br />
received a complimentary stay at the Sheraton Hotel in Chicago.<br />
Numerous resources for Inter<strong>national</strong> Girls Day were provided including a planning kit (one for<br />
general audiences and one for KD chapters), save-the-date card, invitations and certificates. Many<br />
collegiate chapters also incorporated promotion <strong>of</strong> the Healthy Media for Youth Act with flyers<br />
provided by headquarters. A webinar was conducted to prepare Vice Presidents <strong>of</strong> Community<br />
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