WealthEngine Best Practices in Higher Education for Prospect ...

Conclusion
Best Practices
Effective prospect research has the capacity to transform
fundraising results in higher education institutions. Given
the state of the economy in general and the outlook for
fundraising in higher education specifically, it is more
important than ever for prospect research professionals
to rise to this challenge. By taking a hard look at their
processes and practices and making improvements,
identifying efficiencies and introducing innovations where
possible, prospect research professionals can lead their
institutions to higher levels of fundraising performance.
The Best Practices described in this study are based on the
identified practices of organizations that are setting the
bar in terms of fundraising success. There are practices
that highlight innovations in the field, efficient resource
allocation and the creation of meaningful opportunities
for teamwork. When implemented, these practices should
help any organization reach new heights of performance
and professionalism.
It is our hope that this publication will enhance prospect
research operations at individual institutions, contribute to
the professional development of individual practitioners
and managers, raise the perception of the value of research
within the fundraising community, contribute to the body
of knowledge in the field, and serve as a springboard for
future studies and research initiatives.
Best Practices for Prospect Research in Higher Education Fundraising - 2nd Ed. | 39