Communications Guide - Fran O'hara

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Copy and Editorial Guidelines 4 Section 4.3: Writing with authority We have adopted our legal powers as our objectives. We can use them to show how our work is unique. One example would be: “The Older People’s Commissioner for Wales has the power to be able to evaluate the impact of the law on older people. We decided to review whether the law protects older people in vulnerable situations. Working with Age Cymru and the Law Commission, we consulted with older people and experts in this area about the current situation. This resulted in a report about where we think the law could be improved. We have demanded change in this area.” Citing well regarded research studies can also help us write with authority, but the weight of information we receive from older people about concerns is also used to inform our direction and public statements. Partnership working The Older People’s Commissioner for Wales is independent of all other organisations and this must be considered when writing about our work with others. One example when talking about partnership working is: “The Commission is an independent organisation, working with organisation x to deliver this piece of work.” Other useful words are leading, supporting, working with. We often chose to take observer status on groups, rather than being a full member so we can protect our role to scrutinise decisions. Communicating legal terms There may be examples where we need to use very specific language for legal reasons. Where possible, this should also be communicated in easy to read terms. Communications Guide Page 4.5
Copy and Editorial Guidelines 4 Section 4.4: Glossary describing the Commission We need to be consistent and clear in our communications, both internally and externally. This glossary describes how we should refer to ourselves and our work, and explanations of key words. Older People’s Commissioner for Wales The Commissioner Ruth Marks Ruth The Commission We The Commissioner and her team The team The organisation Commissioner for Older People (Wales) Act 2006 Legal powers Statutory functions Objectives This is the formal name of the organisation. We must use it when writing letters and communications that have a legal impact. This is also Ruth’s job title. These are other ways to refer to Ruth. We tend not to use Mrs Marks. These are some of the ways we describe the entire Commission Team. We do not shorten this to OPC or OPCW in external communications. An example would be: The team works to support the work of Commissioner. This is the Act of Parliament that set up the Commission and gave us legal powers. These are the powers that are set out in the Commissioner for Older People (Wales) Act 2006. We have chosen four main objectives for the Commission. These reflect the functions set out in the Commissioner for Older People (Wales) Act 2006. These are: • To promote awareness of the interests of older people • To encourage best practice • To review the law • To challenge age discrimination. Communications Guide Page 4.6
Page 1 and 2: Communications Guide July 2011
Page 3 and 4: 1 Introduction
Page 5 and 6: Introduction 1 Section 1.2: Communi
Page 7 and 8: 2 Our Audiences who we communicate
Page 9 and 10: 3 About the Commission who we are
Page 11 and 12: About the Commission - who we are 3
Page 19 and 20: Copy and Editorial Guidelines 4 Sec
Page 21 and 22: Copy and Editorial Guidelines 4 Usi
Page 23: Copy and Editorial Guidelines 4 Sec
Page 27 and 28: Copy and Editorial Guidelines 4 Ope
Page 29 and 30: Copy and Editorial Guidelines 4 Out
Page 31 and 32: Accessibility Guidelines 5 Section
Page 37 and 38: Design Guidelines 6 Section 6.0: Lo
Page 39 and 40: Design Guidelines 6 Reversed logo -
Page 41 and 42: Design Guidelines 6 • Use the pri
Page 43 and 44: Design Guidelines 6 Section 6.4: Co
Page 45 and 46: 7 Photography and Illustration Guid
Page 47 and 48: Photography and Illustration Guidel
Page 49 and 50: 8 Templates

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