Communications Guide - Fran O'hara

Copy and Editorial Guidelines 4
Communicating
about staff or people
working with / for the
Commission
Vision and Mission
Values
Strategic Plan/
Strategy
If you are naming a member of staff, please
use their first name, surname then job
title: Sarah Stone, Deputy Older People’s
Commissioner for Wales. In many cases
it may be better just to use a job title,
especially if the document has a long shelf
life. Don’t forget people can change!
When you are writing about individual
staff members, please remember the Data
Protection Act. Always ask the person’s
permission before you name them in a
public document or quote them. If you are
unsure, ask for advice.
Vision and mission statements: sets out the
broad vision of the Commission - a high
level statement of what the Commission
seeks to achieve/the difference we want to
make/our reason for being.
Vision: We want to see a Wales in which
respect for the rights and dignity of older
people is a practical reality in all areas of
life, where age discrimination is a thing of
the past and where a positive view of ageing
and of older people prevails.
Mission: We will be a world-class
Commission, utilising our powers to further
the interests of older people in Wales and
make a lasting difference.
Principles that define and guide the
organisation’s culture and actions.
Strategy is a plan designed to achieve the
vision, it sets out the high level strategic
objectives (based on the functions of the
Commissioner laid out in Commissioner for
Older People (Wales) Act 2006) & provides
a framework for our operational activities
over a rolling 3 or 5 year period.
Communications Guide Page 4.7