Communications Guide - Fran O'hara

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Design <strong>Guide</strong>lines 6 Section 6.1: Clear space rules • On all applications of logos there should be a minimum clear space left around all four sides. • The amount of clear space left above, below and either side of the logo must be at least equivalent to the height of the 'P' of the People's word in the logo • No other text should be placed within the clear space area. Clear space area Section 6.2: Dos and Don’ts • A tint colour can be used behind the primary, greyscale and single colour logos. This should not be more than 20%, the reversed out logo should be used when the background colour is darker than 80%. Logo on 20% tint background - acceptable level of contrast Logo on 50% tint background - contrast is too low Logo on 80% tint background - use reversed out logo Older People’s Commissioner for Wales Page 6.3
Design <strong>Guide</strong>lines 6 • Use the primary/full colour or reversed out logos whenever possible. Only use the greyscale or single colour logo where budget or print restrictions prevent the use of the primary/full colour logo. The logo can be printed in any appropriate colour. • Illustrations and photography can be placed behind the logo. Any imagery positioned immediately behind the brand logo should be simple and monotone to preserve the legibility of the logo and any copy - as shown in the examples below. Example 1: The background is too busy, it reduces the legibility of the logo. Example 2: The white tint panel placed behind the logo increases legibility to an acceptable level. • The logo should always be used in the bilingual form, do not distort or resize the individual logo elements. Older People’s Commissioner for Wales Page 6.4
Page 1 and 2: Communications Guide July 2011
Page 3 and 4: 1 Introduction
Page 5 and 6: Introduction 1 Section 1.2: Communi
Page 7 and 8: 2 Our Audiences who we communicate
Page 9 and 10: 3 About the Commission who we are
Page 11 and 12: About the Commission - who we are 3
Page 19 and 20: Copy and Editorial Guidelines 4 Sec
Page 21 and 22: Copy and Editorial Guidelines 4 Usi
Page 27 and 28: Copy and Editorial Guidelines 4 Ope
Page 29 and 30: Copy and Editorial Guidelines 4 Out
Page 31 and 32: Accessibility Guidelines 5 Section
Page 37 and 38: Design Guidelines 6 Section 6.0: Lo
Page 39: Design Guidelines 6 Reversed logo -
Page 43 and 44: Design Guidelines 6 Section 6.4: Co
Page 45 and 46: 7 Photography and Illustration Guid
Page 47 and 48: Photography and Illustration Guidel
Page 49 and 50: 8 Templates

Communications Guide - Fran O'hara

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