Communications Guide - Fran O'hara

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Accessibility Guidelines 5 Section 5.3: Emails It is so easy to forward an email, always imagine that it’s going in a newspaper. Are you still happy to press “send” • Use “plain text” rather than HTML in your emails. Go to the Options menu in Outlook Express and select the option in the “mail format” tab. • Keep it short and clear. • You are less likely to offend someone by being too casual than too formal. Use “Dear” rather than “Hi” if you don’t know the person you are writing to. • When copying to people outside the Commission it may be appropriate to blind copy, this is so people do not see everyone else’s contact details, for instance for mass mailings. You can do this by pressing the button marked “To...” on the top of the email and putting all the private email addresses in the section marked “Bcc”. • Use the following standard signature on all initial emails: Name Job title Older People’s Commission for Wales / Comisiyn Pobl Hyn Cymru Tel / Ffôn: 08442 640670 - Fax / Ffacs: 08442 640680 www.olderpeoplewales.com Communications Guide Page 5.3
Accessibility Guidelines 5 Section 5.4: Website The web is a key way of communicating with the world and information on the website needs to be engaging and clear. The Publication Scheme commits us to put most of the information that we write onto the website, which means that it is really important to follow the Plain Language guidance. Our website has been accessibly designed, when you are writing for and updating the website, use accessible language to communicate with the widest possible audience. Section 5.5: Letters We have developed standard letter templates, please see: Section 8 - Templates. Section 5.6: Press Releases We have developed a standard press release template, please see: Section 8 - Templates. There is a sign off procedure for all information that is going to the press. There is a template to complete on the Communications intranet site. This needs to be signed by a member of the Senior Management Team or a Communications and Engagement Manager. References The information on Clear Print and Plain Language is based on advice in RNIB’s “Make it accessible” guide, available at: http://companyweb/comms/Shared%20Documents/Forms/AllItems.aspx The information should be used with this Communications Guide. Communications Guide Page 5.4
Page 1 and 2: Communications Guide July 2011
Page 3 and 4: 1 Introduction
Page 5 and 6: Introduction 1 Section 1.2: Communi
Page 7 and 8: 2 Our Audiences who we communicate
Page 9 and 10: 3 About the Commission who we are
Page 11 and 12: About the Commission - who we are 3
Page 19 and 20: Copy and Editorial Guidelines 4 Sec
Page 21 and 22: Copy and Editorial Guidelines 4 Usi
Page 27 and 28: Copy and Editorial Guidelines 4 Ope
Page 29 and 30: Copy and Editorial Guidelines 4 Out
Page 31 and 32: Accessibility Guidelines 5 Section
Page 33: Accessibility Guidelines 5 Section
Page 37 and 38: Design Guidelines 6 Section 6.0: Lo
Page 39 and 40: Design Guidelines 6 Reversed logo -
Page 41 and 42: Design Guidelines 6 • Use the pri
Page 43 and 44: Design Guidelines 6 Section 6.4: Co
Page 45 and 46: 7 Photography and Illustration Guid
Page 47 and 48: Photography and Illustration Guidel
Page 49 and 50: 8 Templates

Communications Guide - Fran O'hara

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