Communications Guide - Fran O'hara

More documents

Recommendations

Info

Photography and Illustration Guidelines 7 Section 7.0: Using imagery Photography and Illustration can be used to break-up a document with large amount of copy, to add visual interest and increase its readability. They are also useful for illustrating hard-to-understand or distressing topics, and to support a narrative. Photos of actual events, people and places add to the viewer’s understanding of the communication. 1. Use positive images of older people. We want to challenge assumptions and change attitudes to older people. Choose scenarios where people look active, happy or supporting or caring for someone - where appropriate. 2. If you are purchasing stock photos choose images with natural looking people and poses. 3. If you are using a range of images then make sure you include examples of all peoples, all ages and from different areas of society. It is best practice to show a diverse range of people in communications materials. Audiences will become more engaged if they see someone who looks like them. See the Commissioner’s Report 2010 for more examples. Communications Guide Page 7.0
Photography and Illustration Guidelines 7 4. Use images of older people themes to connect with your audience. The age/physical appearance of the person might not be the same as a the viewer, but they may be able to relate to the scenario depicted. 5. Consider the composition of the photograph, crop to increase impact. Removing background, or showing a close of an area such as a face can improve composition and make the layout more dynamic. 6. In certain situations, or if the image is appropriate, single colour or two colour (duotone) versions of photographs can be used for effect. For example, in the Commissioner’s Report 2010 we included a purple and black duotone Ruth Marks in the foreword. It differentiated the Commissioner’s from the rest of the photographs which were stock imagery. Communications Guide Page 7.1
Page 1 and 2: Communications Guide July 2011
Page 3 and 4: 1 Introduction
Page 5 and 6: Introduction 1 Section 1.2: Communi
Page 7 and 8: 2 Our Audiences who we communicate
Page 9 and 10: 3 About the Commission who we are
Page 11 and 12: About the Commission - who we are 3
Page 19 and 20: Copy and Editorial Guidelines 4 Sec
Page 21 and 22: Copy and Editorial Guidelines 4 Usi
Page 27 and 28: Copy and Editorial Guidelines 4 Ope
Page 29 and 30: Copy and Editorial Guidelines 4 Out
Page 31 and 32: Accessibility Guidelines 5 Section
Page 37 and 38: Design Guidelines 6 Section 6.0: Lo
Page 39 and 40: Design Guidelines 6 Reversed logo -
Page 41 and 42: Design Guidelines 6 • Use the pri
Page 43 and 44: Design Guidelines 6 Section 6.4: Co
Page 45: 7 Photography and Illustration Guid
Page 49 and 50: 8 Templates

Communications Guide - Fran O'hara

Create successful ePaper yourself

Delete template?

Save as template?