SRI LANKA - Ministry of Finance and Planning

Summary of Sector Strategies and Targets
Strategy Activities Outcome / Target 2020
Increase Tourist Arrivals
n Build positive perceptions globally through
comprehensive market promotion campaigns
n Increase tourism openness through
regional cooperation
n Develop major cities of the country
to be attractive tourist cities in Asia
n Increase in tourist arrivals
up to four million per year
n Increase in tourism earnings
up to US $ 8 billion
Promote Up-scale
Tourism
n Assure a grand shopping experience
for tourists
n Maintain safety standards and security
aspects
n Increase in average spending per
tourist per day up to US $ 200
Diversify Tourism
n Organize adventure tours
n Improve boat riding, bird watching facilities
n Improve facilities for exploring magnificent
coral reefs, coastal fishing and dolphin and
whale watching
n Promote healthcare tourism
n Promote agro-tourism
n Promote community-based tourism
n Increase in revenue from visitors
visiting wild life parks up to
US $ 1 million
Sri Lanka - The Emerging Wonder of Asia
Focus on New Markets
Develop Tourism
Infrastructure
n Focus on new markets such as America,
East Asia, Middle East, Eastern Europe and
Australasia
n Establish a state-of-the-art information
centre
n Implement promotion campaigns with
the participation of Sri Lankan diaspora
and missions abroad
n Establish overseas market promotion units
n Increase accommodation capacity
n Encourage public-private partnerships
n Increase in tourist arrivals by
regions except Western Europe
and South Asia up to 60 percent
n Increase in number of hotel
rooms up to 75,000
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