2002 - 2003 Annual Report - Tourism Australia

North and North East Asia
Overview
Offices in the North East Asia region are responsible for marketing in Hong Kong, China,
Taiwan, Korea and The Philippines.
SARS had a major impact on outbound travel in most North Asia markets except for Korea.
Australia continued to perform well in the long haul sector particularly the Korean honeymooner
segment.With the containment of SARS, outbound travel began to show signs of recovery in China,
Hong Kong and Taiwan at the end of the year.
Australia performed well in the business tourism sector across all North Asian markets,
experiencing significant growth in incentive groups from Taiwan, Hong Kong and China.
The year ahead
The progress of the Approved
Destination Status (ADS) in China
and increased number of ADS
outbound travel agents will have
a positive impact on the number
of arrivals to Australia. China and
Korea are expected to be the
fastest growing markets for
Australia in the 2003/4 fiscal year.
The environment in Hong Kong
will remain very competitive and
destination and price promotions
are expected to increase. While
the traditional group tour market
is expected to decline, the
younger segments and incentive
travel will provide potential for
Australia.
In the Philippines the ATC will
continue to maintain basic
industry servicing and review
opportunities as they arise, but
will not have a physical presence
in the market.
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