2002 - 2003 Annual Report - Tourism Australia
2002 - 2003 Annual Report - Tourism Australia
2002 - 2003 Annual Report - Tourism Australia
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Trade Events<br />
The Trade Events department<br />
manages the ATC’s participation<br />
in overseas travel trade events.<br />
The team manages up to 25<br />
events each year including the<br />
coordination of the <strong>Australia</strong>n<br />
<strong>Tourism</strong> Exchange (ATE).<br />
Highlights and activities<br />
• The Trade Events team<br />
coordinated 24 events around the<br />
world in <strong>2002</strong>/03 including the<br />
<strong>Australia</strong>n <strong>Tourism</strong> Exchange (ATE)<br />
<strong>2003</strong> held in Melbourne in June<br />
<strong>2003</strong>. ATE attracted 648 buyers<br />
from 44 countries and 1418 sellers.<br />
Almost half of the buyers took up<br />
the option of pre and post touring<br />
activity around <strong>Australia</strong>, furthering<br />
their knowledge of the destination.<br />
• A new online system that will allow<br />
the Trade Events department and<br />
associated regional offices to<br />
manage all trade events online and<br />
deliver a centralised calendar of<br />
events for industry was reviewed<br />
for implementation in <strong>2003</strong>/04.<br />
The <strong>Australia</strong>n <strong>Tourism</strong><br />
Exchange (ATE<strong>2003</strong>) was<br />
held in Melbourne in June<br />
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