2002 - 2003 Annual Report - Tourism Australia

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The Hon J Hockey MP Minister for Small Business and Tourism Parliament House Canberra ACT 2060 October 2003 Dear Minister, I have great pleasure in presenting the 35th Annual Report of the Australian Tourist Commission for the year ended 30 June 2003. Yours sincerely, Nick Evers Chairman Contact officer For more information about this annual report please contact: Public Affairs Manager Public Affairs Department Australian Tourist Commission GPO Box 2721 Sydney NSW 2011 Internet You can access this report through the Commission’s industry website at www.atc.australia.com Additional information sources 2002-2003 Portfolio Budget Statements 2002-2003 Portfolio Additional Estimates Statements Australian Tourist Commission Corporate Plan 2002-2003 Australian Tourist Commission Annual Operating Plan 2002-2003 Australian Bureau of Statistics, Overseas Arrivals & Departures, 3401.0 Tourism Forecasting Council (2003), April 2003 Forecasts, Department of Industry Tourism and Resources, Canberra Freedom of Information The ATC is a prescribed authority under the Freedom of Information Act 1982. No FOI requests were received by the Commission during the review period. The contact officer for FOI requests from the ATC is: Risk Manager Australian Tourist Commission GPO Box 2721 Sydney NSW 2011 Front cover: Sand dunes, Merty Merty, SA ISSN: 0728 - 7143 © Commonwealth of Australia 2003 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Commonwealth available from the Department of Communications, Information Technology and the Arts. Requests and inquiries concerning reproduction and rights should be addressed to the Commonwealth Copyright Administration, Intellectual Property Branch, Department of Communications, Information Technology and the Arts, GPO Box 2154, Canberra ACT 2601 or posted at http://www.dcita.gov.au/cca.
Contents 2 Principles 4 Highlights 6 Objectives and Outcomes 8 Chairman’s and Managing Director’s Report 10 Report of Operations 12 Eastern Hemisphere 13 Japan 14 South East Asia 20 North and North East Asia 26 Western Hemisphere 27 The Americas 28 United Kingdom 29 Europe 33 Middle East 34 New Zealand 36 Sydney Office Reports 38 Hemispheres 39 Marketing Development 40 Advertising and Design 41 Market Insights 42 International Media 43 Segment Development 46 Trade Events 48 Business Tourism 49 Online Programs Management 50 Organisational Development 53 Corporate Services 55 Corporate Governance 57 Board Members 60 Management and Organisation Structure 61 Ecologically Sustainable Development 62 Statistical Review 64 Financial Reports 66 Independent Audit Report 67 Statement by Directors 68 Statement of Financial Performance 69 Statement of Financial Position 70 Statement of Cash Flows 71 Schedule of Commitments 72 Schedule of Contingencies 73 Notes to and forming part of the Financial Statements 93 Glossary of Terms 94 Index 95 ATC Addresses
Page 1: Australian Tourist Commission ANNUA
Page 5 and 6: OUR OBJECTIVES The Australian Touri
Page 7 and 8: australia.com australia.com deliver
Page 9 and 10: OUTCOMES • There were 4,655,800 v
Page 11 and 12: $1.4 billion.The state tourism orga
Page 14 and 15: Eastern Hemisphere Overview The Eas
Page 16 and 17: South East Asia Overview Offices in
Page 18 and 19: Indonesia Australia received a tota
Page 20 and 21: Singapore Australia received a tota
Page 22 and 23: North and North East Asia Overview
Page 24 and 25: China Australia received a total of
Page 26 and 27: Korea Korea continued to show growt
Page 28 and 29: WESTERN HEMISPHERE Overview The Wes
Page 30 and 31: United Kingdom Overview The UK demo
Page 32 and 33: Italy The ATC resumed its presence
Page 34 and 35: The Netherlands and Switzerland Bot
Page 36: New Zealand Overview New Zealand re
Page 40 and 41: Hemispheres The Hemispheres divisio
Page 42 and 43: Advertising and Design The Advertis
Page 44 and 45: International Media International M
Page 46 and 47: Food and Wine • Cooperative marke
Page 48 and 49: Trade Events The Trade Events depar
Page 50 and 51: Business Tourism The role of the AT
Page 52 and 53:
Organisational Development The role
Page 54 and 55:
Public Affairs The Public Affairs d
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Highlights and activities • An ed
Page 58 and 59:
Conflicts of interest The Board has
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Directors of the Australian Tourist
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Management and Organisation Structu
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International visitor arrivals Visi
Page 67 and 68:
Financial Reports 65
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Statement by Directors For the year
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Statement of Financial Position As
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Schedule of Commitments As at 30 Ju
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Notes to and forming part of the Fi
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Financial Instruments (cont.) 15b I
Page 95 and 96:
Glossary of Terms AACB Association
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ATC Offices - worldwide Sydney (hea
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2002 - 2003 Annual Report - Tourism Australia

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