2002 - 2003 Annual Report - Tourism Australia

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Management and Organisation Structure as at 30 June 2003 Minister Board Managing Director Ken Boundy EGM Eastern Hemisphere Richard Beere EGM Western Hemisphere Andrew McEvoy EGM Marketing Development Stephen O’Neill EGM Corporate Services John Hopwood EGM Organisation Development Amanda Green Public Affairs General Manager North Asia General Manager South East Asia General Manager Japan Regional Marketing Regional Corporate Services Business Development General Manager Europe General Manager Americas Regional Corporate Services Business Development Partnership Marketing Advertising and Design International Media Market Insights Online Program Management Segment Development Trade Events Finance Risk Management & Administration Application Development & Support Information Technology & Communications Corporate Strategy Tourism & Aviation Strategy Operational Effectiveness People & Communications Public Affairs Corporate Communications Government Relations Industry Communications Partnership Marketing 60
Ecologically Sustainable Development The ATC has a statutory responsibility in relation to Ecologically Sustainable Development. The Australian Tourist Commission Act (1987) defines the ATC’s role as: Section 6 (c) To work with other relevant agencies to promote the principles of ecologically sustainable development set out in subsection 21 (3) of the Natural Heritage Trust of Australia Act 1997 and to seek to raise awareness of the social and cultural impacts of international tourism in Australia. Section 7 (e) To closely monitor and report the effects of international tourism on Australia’s natural environment and society. Section 8 (b) ‘Powers of the Commission’ To provide information and advice to assist sensitive, environmentally and socially sound development of the Australian tourism industry. Section 8 (c) To undertake research and disseminate information obtained from the research. Section 13 (3) – Appointment of Members to the Board of Directors At least one of the persons appointed as a member by the Minister shall be a person who has environmental or sociological expertise relevant to the tourism industry. In February 2003 the Board approved a sustainable tourism action plan for the ATC.This plan provides a framework for the ATC to meet its statutory responsibilities regarding sustainable tourism, and wherever possible, contribute to ensuring the continued viability of the industry over the long-term through sustainable and responsible tourism marketing practices.The ATC’s approach to developing a plan for sustainable tourism is based on: • Developing beneficial partnerships which contribute to the long-term environmental, social and economic sustainability of the tourism industry; • Developing a reliable knowledge base to enable effective decision making processes which integrate both long-term and short-term economic, environmental and social considerations; • Creating a sustainable tourism focus for ATC marketing activities; • Creating a high profile for best practice sustainable tourism product; and • Improving the ATC’s corporate environmental performance Highlights and activities • The ATC participated in the Sustainable Tourism Roundtable established in 2001/02 with the Department of Industry,Tourism and Resources (DITR). • The ATC has participated in discussions with Environment Australia (incorporating the Australian Heritage Commission); DITR; the Indigenous Tourism Leaders Group; the Bureau of Tourism Research; Cooperative Research Centre for Sustainable Tourism; Ecotourism Australia and Green Globe 21.The Commission also joined the National Tourism and Heritage Taskforce of the Environment Protection and Heritage Council. • Information on the ATC’s position on sustainable tourism, with links to agencies and resources, were added to the ATC’s industry website, ATC Online. • The ATC worked with Ecotourism Australia to profile accredited ecotourism product at ATE. • A review of the ATC’s environmental management systems and practices was completed in June 2003. As a result, the ATC is in the process of updating its environmental management practices. • Consumer information on responsible tourism was added to the ATC’s consumer website, australia.com. 61
Page 1 and 2:
Australian Tourist Commission ANNUA
Page 3 and 4:
Contents 2 Principles 4 Highlights
Page 5 and 6:
OUR OBJECTIVES The Australian Touri
Page 7 and 8:
australia.com australia.com deliver
Page 9 and 10:
OUTCOMES • There were 4,655,800 v
Page 11 and 12: $1.4 billion.The state tourism orga
Page 14 and 15: Eastern Hemisphere Overview The Eas
Page 16 and 17: South East Asia Overview Offices in
Page 18 and 19: Indonesia Australia received a tota
Page 20 and 21: Singapore Australia received a tota
Page 22 and 23: North and North East Asia Overview
Page 24 and 25: China Australia received a total of
Page 26 and 27: Korea Korea continued to show growt
Page 28 and 29: WESTERN HEMISPHERE Overview The Wes
Page 30 and 31: United Kingdom Overview The UK demo
Page 32 and 33: Italy The ATC resumed its presence
Page 34 and 35: The Netherlands and Switzerland Bot
Page 36: New Zealand Overview New Zealand re
Page 40 and 41: Hemispheres The Hemispheres divisio
Page 42 and 43: Advertising and Design The Advertis
Page 44 and 45: International Media International M
Page 46 and 47: Food and Wine • Cooperative marke
Page 48 and 49: Trade Events The Trade Events depar
Page 50 and 51: Business Tourism The role of the AT
Page 52 and 53: Organisational Development The role
Page 54 and 55: Public Affairs The Public Affairs d
Page 56 and 57: Highlights and activities • An ed
Page 58 and 59: Conflicts of interest The Board has
Page 60 and 61: Directors of the Australian Tourist
Page 64 and 65: International visitor arrivals Visi
Page 67 and 68: Financial Reports 65
Page 69 and 70: Statement by Directors For the year
Page 71 and 72: Statement of Financial Position As
Page 73 and 74: Schedule of Commitments As at 30 Ju
Page 75 and 76: Notes to and forming part of the Fi
Page 93 and 94: Financial Instruments (cont.) 15b I
Page 95 and 96: Glossary of Terms AACB Association
Page 97: ATC Offices - worldwide Sydney (hea
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2002 - 2003 Annual Report - Tourism Australia

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