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Public reports pack PDF 9 MB - Gravesham Borough Council

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Page 42<br />

week, at times to significant levels. Midweek denials are especially high for Gravesend<br />

budget hotels.<br />

Similarly, Saturday occupancies are also strong for budget hotels. Friday and Sunday<br />

occupancies are lower, but pick up in the summer months as a result of increased<br />

trade from people attending weddings and family functions, families travelling en-route<br />

to the Continent and Brands Hatch events. Group tours are also a significant weekend<br />

market for one budget hotel.<br />

This research suggests potential for significant growth in demand for hotel<br />

accommodation of all standards in Kent Thameside over the next 20 years, particularly<br />

from the corporate and contractors market. In specific relation to budget and upper tier<br />

hotels, it recognises the potential for up to 5-9 budget and upper-tier budget hotels by<br />

2026, with immediate potential for at least one new budget hotel and scope for a<br />

further 1-2 budget/ upper-tier budget hotels by 2011.<br />

In particular this report identifies that there will a growing demand for budget hotel<br />

accommodation due to the 2012 Olympic and Paralympic Games, primarily from<br />

construction companies and contractors working on the Olympic Park.<br />

Location and accessibility<br />

Having established that there is an identified need for budget and upper tier budget<br />

hotels in Gravesend, it is important to consider the issues of location and accessibility.<br />

As stated in the Governments Good Practice Guide on Planning for Tourism it is<br />

important to recognise that the particular market being met by the accommodation may<br />

influence the suitability of a location.<br />

The hotel being proposed is for the budget market and, as identified by the applicant,<br />

will cater primarily for building contractors working in the vicinity and general visitors to<br />

the area.<br />

It is therefore considered that the site of Cygnet House, which is located on a main<br />

distributor road into and out of Gravesend Town Centre, as well as its proximity to<br />

Gravesend train station and other public transport links such as Fasttrack, is a suitable<br />

location for such a hotel. This site, whilst being quite sustainable in terms of its location<br />

to public transport and the town centre, is also suitable to cater for the anticipated high<br />

demand for use by car born visitors due to easy links to and from the A2.<br />

Use Classes Order<br />

In respect of classified use, hotels fall within Use Class C1 of the Town and Country<br />

Planning (Use Classes) 1987 Order. This Class includes boarding houses and guest<br />

houses where no significant element of care is provided. As such, if approved, the use<br />

of Cygnet House hereby sought can vary between these uses without planning<br />

consent being required.<br />

However, it is worthy of note that the change of use from a hotel (or any abovementioned<br />

C1 use) to a hostel would be a material change that would require planning<br />

permission that would be considered on its individual merits by the Local Planning<br />

Authority.<br />

REPORT NO 7 PAGE 10

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