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II:<br />

METHODOLOGY<br />

INTRODUCTION<br />

201 This chapter summarises the methodology adopted. The approach was<br />

unequivocally qualitative, with the emphasis on discussions with those principally<br />

involved in day-to-day IAG: namely clients <strong>and</strong> front-line advisers.<br />

202 The principal stages were:-<br />

• designing a sample frame;<br />

• drafting <strong>and</strong> refining of research instruments;<br />

• piloting the approach;<br />

• fixing the fieldwork;<br />

• carrying out interviews <strong>and</strong> focus groups;<br />

• synthesis <strong>and</strong> analysis of data;<br />

• reporting.<br />

203 The sections below provide further in<strong>for</strong>mation on each of these stages (other than<br />

reporting).<br />

SAMPLE FRAME<br />

204 One of the key design principles of the methodology was that fieldwork should be<br />

based in a small number of contrasting areas. The intention was to enable a crosssection<br />

of different types of provider to be visited in each area <strong>and</strong>, crucially, a<br />

picture to be built up of the dynamics of referral <strong>and</strong> signposting in each area. In<br />

all, 30 providers were identified <strong>and</strong> approached across the five areas.<br />

205 Selection of the five areas was undertaken, in consultation with the Steering Group,<br />

to achieve coverage of the following variables:-<br />

• urban/rural;<br />

• high/low unemployment rates;<br />

• perceived robustness of links between IAG <strong>services</strong> <strong>for</strong> young people <strong>and</strong> adults;<br />

• perceived robustness of links between the local Learning <strong>and</strong> Skills Council,<br />

Jobcentre Plus <strong>and</strong> other providers;<br />

• perceived extent of coherence across the local IAG Partnership (IAGP).<br />

206 The final list of areas was:-<br />

• Coventry <strong>and</strong> Warwickshire;<br />

• Greater Manchester;<br />

• London South;<br />

• Suffolk;<br />

• Tyne <strong>and</strong> Wear.<br />

207 Achieving a reasonable balance of different types of providers <strong>and</strong> different groups of<br />

target clients was a significant challenge. In practice, it was an iterative process.<br />

208 The key stages were:-<br />

• designing a theoretical framework, specifying which types of providers <strong>and</strong><br />

clients should be accessed ideally in each area;<br />

• consulting with the key contact(s) in each area to explore the potential <strong>for</strong><br />

securing the types of visits ideally required. The lead contact was typically the<br />

12

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