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Client needs for coherent information, advice and guidance services ...

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• In practice, there are often differences in the characteristics of clients accessing<br />

<strong>services</strong> targeted at the same groups. For example, within unemployed target<br />

groups, Jobcentre Plus clients tended to be low-skilled, have limited prior work<br />

experience, <strong>and</strong> were often disaffected, <strong>and</strong> with low aspirations. Unemployed<br />

clients of one-stop-shop <strong>and</strong> project based jobsearch, however, were often much<br />

more proactive, as well as having higher aspirations <strong>and</strong> often higher levels of<br />

skills <strong>and</strong> experience.<br />

606 There were two providers within the sample whose <strong>services</strong> had little or no overlap<br />

with the majority of IAG <strong>services</strong> to individuals. One of these offers a range of<br />

<strong>services</strong> to businesses, <strong>and</strong> business start-up <strong>advice</strong> <strong>and</strong> training <strong>for</strong> individuals.<br />

The second of these providers delivers IAG directly to staff within a work<br />

environment; IAG is delivered in a variety of <strong>for</strong>ms, including training <strong>needs</strong><br />

analysis, examination of team roles <strong>and</strong> strengths of individuals, <strong>and</strong> training<br />

sessions such as ‘making the most of the appraisal system’.<br />

Use of local labour market in<strong>for</strong>mation to underpin <strong>services</strong><br />

607 Within the overall context of <strong>services</strong> delivered, we were asked to comment<br />

specifically on the extent to which local labour market in<strong>for</strong>mation (LLMI) underpins<br />

the coherence of IAG <strong>services</strong>.<br />

608 For many service providers (particularly Jobcentre Plus <strong>and</strong> centres targeted at the<br />

unemployed), LLMI is clearly crucial. Nevertheless, in practice, most advisers rely<br />

on indicators such as the frequency of local job advertisements <strong>and</strong> general<br />

awareness (developed through experience in the job) of local labour markets. One<br />

adviser commented that “the best way to maintain up-to-date LLMI is to read a<br />

newspaper every day”.<br />

609 Providers from two different areas stated that a newsletter produced by the IAGP <strong>and</strong><br />

circulated to all network members was a useful source of in<strong>for</strong>mation on local labour<br />

market issues. These newsletters bring together newspaper cuttings, press releases<br />

<strong>and</strong> other in<strong>for</strong>mation about local labour market developments.<br />

610 Published in<strong>for</strong>mation on LLMI (e.g. statistics on trends) was not used regularly with<br />

clients: the sense was that it was more relevant <strong>for</strong> managers (e.g. <strong>for</strong> planning<br />

purposes). Two providers noted that LLMI was particularly valuable when preparing<br />

bids <strong>for</strong> external finance.<br />

611 Advisers commented that the content of most LLMI available to them was ‘macro’ in<br />

nature <strong>and</strong> of debatable usefulness in day-to-day service delivery. Indeed, clients<br />

were said not to be receptive to data on labour market trends. For example, middle<br />

aged men who had been made redundant from heavy industry might be shown<br />

statistics demonstrating the paucity of craft vacancies <strong>and</strong> the plethora of, say, call<br />

centre vacancies, but that did not lead in practice to a change in direction on their<br />

part, other than in very rare instances.<br />

SIGNPOSTING AND REFERRAL<br />

Terminology<br />

612 Few providers drew a clear distinction between signposting <strong>and</strong> referral. It appears<br />

that, in general, signposting is used to make a client aware of the <strong>services</strong> of another<br />

adviser or provider at an early stage (similar, in practice, to in<strong>for</strong>mation giving);<br />

while referral is used to facilitate further progress by the client with a different<br />

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