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4 Promoting online engagement Collaboration—especially where it draws together different ideas and perspectives from academia, business, citizens and other stakeholders—is vital in terms of driving innovation and addressing this barrier is a vital component of overall APS reform. … The APS needs to nurture a culture where new, innovative and creative policies are explored and experimented with. The Moran Review into Australian Public Administration. 135 4.1 Online engagement as a new way of working   The diagram below from one of the taskforce’s commissioned projects describes the term ‘online engagement’. 136 Online engagement is the more general term comprehending the range of activities from communicating with citizens to bringing them into direct collaboration with government using Web 2.0 tools. ‘Online collaboration’ refers to the processes of working together online with one or more people in order to achieve something. 137 Figure 2: Online engagement Levels of the Engagement Cycle Use Case Types: Listen & Identify (Audience Analysis) Inform (Information) Consult & Involve (Consultation) Collaborate & Empower (Participate) Identifying Problems, Opportunities or Future Issues Tools Policy Consultation Online Engagement Guidelines Customer Service and Service Delivery Toolkit Blueprint Promotion and Communication Source: Headshift 2009 135 Reform of Australian Government Administration: Building the world’s best public service, p. 23 available at http://www.dpmc.gov.au/consultation/aga_reform/docs/reform_aust-govt_admin.pdf. 136 Government 2.0 Taskforce Project 8, Online Engagement Guidance and Web 2.0 Toolkit for Australian Government Agencies by Headshift, http://gov2.net.au/project-8. 137 Except where otherwise suggested, references in this report to Web 2.0 and expressions like ‘online’ include mediums that are not strictly part of the internet and which may not literally use cables, such as the mobile network. 26 Engage: <strong>Getting</strong> on with Government 2.0 | report of the government 2.0 taskforce
The use of the internet as a platform for collaboration, the phenomenon of Web 2.0, is already transforming the economy and our way of life. Whole industries are being refashioned and citizens are being empowered to express themselves, organise, and collaborate in myriad new ways. These phenomena offer powerful new opportunities to refresh and deepen the enduring principles and values of modern democratic government. They can make government not just more open and democratic, not just more consultative, but also more inclusive and a truer collaboration between the apparatus of the state and its citizens. The inherent characteristics of Web 2.0 tools can present opportunities and challenges to government as it strives to reach out to citizens. Establishing a culture of openness and improvising improvements will be required to facilitate public servants’ and agencies’ ability and willingness to engage and collaborate online. When those outside government detect this preparedness to really engage, rather than simply go through the motions, they will be mostly likely to get involved and really contribute. 4.2 <strong>Getting</strong> to first base: accessing the tools   Access to work tools like web-based email (webmail), collaborative work spaces and instant messaging create powerful new possibilities for collaboration, particularly where collaborators are physically apart. Of all the sectors surveyed in a recent survey, governments had the lowest deployment of unified communications and collaboration technology. 138 Figure 3: Technology deployment by vertical industry Likewise Twitter, Facebook and blogs provide access to professional information and conversation. Few public servants have work access to these building blocks of Government 2.0. Public servants on the taskforce and members of the secretariat did not have access to instant messaging despite the fact that it was an important collaborative tool for other taskforce members. 138 Frost & Sullivan research sponsored by Verizon and Cisco, Meetings Around the World II: Charting the Course of Advanced Collaboration, 14 October 2009 p. 14 at http://newscenter.verizon.com/press-releases/verizon/2009/meetings-around-the-world-ii.html or http://tinyurl.com/ykemmef. Engage: <strong>Getting</strong> on with Government 2.0 | report of the government 2.0 taskforce 27
Page 1 and 2: government 2.0 taskforce Engage <st
Page 3 and 4: The Hon. Lindsay Tanner, MP Ministe
Page 5 and 6: What’s in a name   ‘Engage’
Page 7 and 8: Table of contents What’s in a nam
Page 9 and 10: 6 Open government — policy enable
Page 11 and 12:   Boxes Box 1: New APSC guideline
Page 13 and 14: Executive summary Web 2.0 and its p
Page 15 and 16: The National Library of Australia (
Page 17 and 18: ●● properly documented and ther
Page 19 and 20: Report recommendations Central reco
Page 21 and 22: Recommendation 6: Make public secto
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Page 27 and 28: 1 What is Government 2.0 Being trul
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Page 43 and 44: 3 The foundations of Government 2.0
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7 Innovation and the taskforce expe
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Even in the short period of its exi
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The Economics and Research team fro
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7.4 The taskforce and PSI 7.4.1 Mas
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The taskforce funded 17 projects an
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Appendices A Terms of reference  
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Terms of reference (see numbers abo
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appropriate to the Web 2.0 environm
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Project 15: ALRC family violence co
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Concern: Enforcement 338 Explanatio
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products and data, and the implemen
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  Freemium GovHack Hacking Hashta
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  Structured data Syndication Twe
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OSDM PSI PSM RDF SBS SEC TCC The Fe
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