Unleashing 'The Blue Wave' A Strategy for Dublin GAA - Croke Park

A STRATEGY FOR DUBLIN GAA 2011-2017
We can’t copyright a colour but the subliminal exploitation of Dublin’s
unique sporting hue by our competitors has not gone unnoticed.
Mutual respect is essential in Irish sport yet the appeal of a flourishing
professional franchise is still a real challenge in the struggle for hearts and
minds in Dublin while the demographic shift continues to distort traditional
values and interests. Our Blue affords Dublin GAA the greatest potential to
evolve as the flagship brand of commercial sport in Ireland. Successful
implementation of our strategy will also reinforce the fact that Dublin is
GAA Country.
We are a progressive county, administered by a county committee whose
commitment to development and change is reflected in the improvements
that continue to be made. The 2011 Allianz Spring Series was a snapshot of
our ongoing innovations.
The success of our Board’s games development work is evidenced by the
growth in juvenile numbers, underpinned by effective administration.
But as always, success poses new and greater challenges; we are never more
vulnerable than when things are going well. The GAA in Dublin must
continue to maximise participation in our games which in turn will require a
greater investment in structures and resources. The premium of space will
require continual honing of administrative models and a possible expansion
of the traditional playing weekend.
Stronger links must continue to be forged with the education sector, once
such a critical component in the development of players. The message and
the approach should be consistent.
The counties infrastructure deficit, for decades distorted from over-reliance
on Croke Park, must be addressed through the development of stadia
affording low cost spectator accommodation and participation/centre of
excellence facilities in the county.
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