Unleashing 'The Blue Wave' A Strategy for Dublin GAA - Croke Park

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A STRATEGY FOR DUBLIN GAA 2011-2017 We can’t copyright a colour but the subliminal exploitation of Dublin’s unique sporting hue by our competitors has not gone unnoticed. Mutual respect is essential in Irish sport yet the appeal of a flourishing professional franchise is still a real challenge in the struggle for hearts and minds in Dublin while the demographic shift continues to distort traditional values and interests. Our Blue affords Dublin GAA the greatest potential to evolve as the flagship brand of commercial sport in Ireland. Successful implementation of our strategy will also reinforce the fact that Dublin is GAA Country. We are a progressive county, administered by a county committee whose commitment to development and change is reflected in the improvements that continue to be made. The 2011 Allianz Spring Series was a snapshot of our ongoing innovations. The success of our Board’s games development work is evidenced by the growth in juvenile numbers, underpinned by effective administration. But as always, success poses new and greater challenges; we are never more vulnerable than when things are going well. The GAA in Dublin must continue to maximise participation in our games which in turn will require a greater investment in structures and resources. The premium of space will require continual honing of administrative models and a possible expansion of the traditional playing weekend. Stronger links must continue to be forged with the education sector, once such a critical component in the development of players. The message and the approach should be consistent. The counties infrastructure deficit, for decades distorted from over-reliance on Croke Park, must be addressed through the development of stadia affording low cost spectator accommodation and participation/centre of excellence facilities in the county. 05
UNLEASHING “THE BLUE WAVE” In 1974 Kevin Heffernan reawakened a moribund senior football team and helped revolutionise the GAA in Dublin in the process. Our Ladies Football teams have brought great pride to the county and have become role models for the exploding interest in ladies football. Similarly camogie is being carried to new levels at club and county level by the successes in hurling. Yet the continuing separation of male and female associations contrasts sharply with the singular responsibility for promoting both genders entrenched throughout Dublin’s GAA club network. Acceleration of the integration agenda at national level would serve to underpin the work being done on the ground and afford greater potential for growth, synergies and commercial opportunity. In 1974 Kevin Heffernan reawakened a moribund senior football team and helped revolutionise the GAA in Dublin in the process. He did so by changing a mind-set. Dublin has a strong present built on the solid foundations of our past. Our future must now be informed by a comprehensive, ambitious strategic plan, guided by a willingness within Dublin’s GAA community, and across the GAA nationally to embrace a different mind-set, one which genuinely twins the long-term health of the GAA in Dublin with that of the Association as a whole. Unleashed. 5:05pm September 18, 2011 4:50pm September 18, 2011. The strained hearts of massed Blue hoards longed for a break, a reward for the spirit and effort that had carried the county to the cusp in four finals. Three painful steps and a fourth following the same harrowing path. There had been no loss of dignity, no set-backs, merely the cruel twist of fate’s capricious hand, yet again. All sports are games of inches. But as September’s gloom enveloped Croke Park the brightest blue spark ignited an explosion which hadn’t yet subsided when, with the truest strike of Stephen Cluxton’s left boot, the dreams of generations sailed over the bar into the rapturous embrace of Hill 16. Only the coldest of hearts or those of expectant Kingdom stock could not embrace the extraordinary outpouring of emotion. The clichéd vision of grown men crying with joy was surpassed by the sight of thousands of children doing likewise, carried on the Blue Wave of elation coursing around the famous stadium and on to the streets of the city and county. This was wonderful, this was proper, this is Dublin. This is the beginning. 06
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Unleashing 'The Blue Wave' A Strategy for Dublin GAA - Croke Park

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