Unleashing 'The Blue Wave' A Strategy for Dublin GAA - Croke Park

UNLEASHING “THE BLUE WAVE”
theme 7: INVESTING IN THE COMMERCIAL POTENTIAL OF THE DUBLIN GAA BRAND
Dublin GAA owns one of the most supported and recognised sports brands
in Ireland. This success is despite the lack of any formal brand development
strategy or market-focused investment. However, the potential of the Dublin
Brand is not being fully maximised. The Strategic Committee believes that
there is strong potential to develop the Dublin Brand to be the most
recognised and valuable sports brand in Ireland. In addition there is an
opportunity for the GAA, as the overarching body, and the other counties, to
collaborate with Dublin to raise the profile and commercial value of all GAA
brands.
Central to the development of the Dublin Brand will be an overall strategy
that seeks to engage all relevant stakeholders (including the Dublin County
Committee, Ladies Associations, all Dublin Clubs, Club Members and all
Dublin Fans, County Teams, Sponsors, and all other units of the GAA) in a
revolutionary approach to unlock the full potential of the Dublin Brand and
its related assets.
The following are the key strategic objectives under this theme:
1. To develop the Dublin GAA Brand as the leading sports brand in Ireland
2. To support the Leinster Council and Central Council in developing the
brand potential of the Leinster Championship and National League
respectively and in so doing support the brand development and
commercial potential of all participating counties
3. To fully integrate Camogie and Ladies Football in the brand development
initiatives to ensure consistency of brand objectives and a single view of
the Dublin GAA Brand
4. To fully engage all stakeholders in the Dublin GAA Brand development
process.
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