Unleashing 'The Blue Wave' A Strategy for Dublin GAA - Croke Park

A STRATEGY FOR DUBLIN GAA 2011-2017
These objectives will be achieved through the realisation of the following Key Actions:
THEME 8
KEY ACTIONS OWNERSHIP MILESTONES DESIRED OUTCOME
KA1
Develop detailed financial strategy to finance all
current commitments and investments required
by the Dublin GAA strategy 2011 to 2017.
Finance
Committee
and DCC staff
By end Quarter 2
2012
Clear Strategy for financing operational and
capital investments in Dublin over plan
period.
KA2
Engage with Central Council and other units of
the Association to secure agreement for Dublin
GAA to attain provincial status development
purposes in order to secure an adequate share
of GAA disbursements and capital grants.
DCC
Agreement in place by
end Quarter 2 2012
To secure adequate funding from Central
Council, on an annual basis, to meet the
challenges of increasing participation rates
and advancing the Association in Dublin.
KA3
Refresh sponsorship strategy towards more
formal tiered sponsorship programme targeting
incremental sponsorship revenues of €1.5
million per year by end of plan period
Finance
Committee
and DCC staff
Target 20% pa growth
in revenues
Secure receipt of enhanced and sustainable
streams.
KA4
Develop range of fundraising initiatives and
commercial collaborations (2/3 annually) to
include the Dublin Spring Series, to raise up to
€1m annually for development of Dublin Club
infrastructure.
Finance
Committee
and DCC staff
First initiative by end
Quarter 2 2012
Harness collective capacity of Dublin clubs
to collaborate in major financing initiatives
and achieve commercial and procurement
synergies.
KA5
Continue and enhance Dublin Spring Series in
2012 based on updated financial arrangement
with Croke Park.
Finance
Committee
and DCC staff
Updated agreement by
end November 2011 –
to maximise
attendances
Increase revenue participation for Dublin
County Committee and Dublin clubs while
simultaneously investing in Dublin Brand.
KA6
Engage with Leinster Council and the other
counties to seek to revamp the Leinster
Championship in both Hurling and Football, to
increase the revenue potential of the premier
competitions in Leinster for all participating
counties.
DCC
Agreement by end
Quarter 3 2012
Support efforts to increase in the revenue
generating capacity of Leinster Championship
where the allocation of such increased
revenue for all participating counties is
based on attendances, thus aligning reward
with promotional commitment.
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