undergraduate

Business
Start your career journey with an ECU Business degree and
you’ll graduate with the right balance of theoretical knowledge
and practical skills that employers are looking for.
With an ECU Business degree, you have the freedom to
experience a variety of subject areas, ranging from traditional
disciplines, such as Accounting, Economics and Management,
through to more contemporary disciplines, such as Management
of Information Technology (MIT), International Business, and
Human Resource Management.
ECU GRADUATE WINS 2010 Western Australia
BUSINESS ICON COMPETITION
The Western Australia (WA) Business Icon competition is an
annual event, inviting young people to compete in a range of
activities over a 10-day period, and mixes the best elements of
competitive TV shows such as The Apprentice.
Ben Smith, 2009 ECU Sport Management graduate and 2010
winner of the WA Business Icon competition said, “I could put
all the skills I had attained at ECU right into play. Taking the cake
from 600 other applicants reinforces why ECU is such a great
place to study.”
This is the second consecutive year a Faculty of Business and
Law student has won the award.
STUDENTS WORK WITH REAL COMPANIES
The Business i Lab initiative is an innovative collaboration between
the City of Wanneroo and ECU. It provides an opportunity for
Business students to utilise the employability skills developed in
their ECU Business Edge units in real-life scenarios, working with
local companies facing everyday business issues.
Students work with local Wanneroo businesses on a series of
projects, such as creating marketing plans, business plans and
financial plans, to help them generate long-term solutions and
achieve success.
TEN SKILLS, FOUR UNITS, ONE PROGRAM
ECU BUSINESS EDGE
Think again. Business is different at ECU. ECU believes in the
importance of developing your employability skills to better
prepare you for your future career in the workplace. In 2007,
ECU was the first university to launch Business Edge; a program
of four units that are core to the Bachelor of Business degree.
So what are employability skills They are a list of skills,
behaviours and attributes commonly referred to as key, core
or generic skills. They are considered essential if you want to
be ‘job-ready’ when you finish your degree. While fostering
skills, attributes and knowledge to better prepare students
for the workplace is not a new concept, it is now recognised
in both education and industry as being a pivotal element of
Business education.
ECU wants you to have a competitive edge in the job market
when you graduate, so regular reviews of the Business
Edge program are made to keep it up to date and relevant.
With changing global and national business environments,
a contemporary framework has been developed to reflect
evolving industry requirements. The inclusion of self-awareness,
an important aspect of emotional intelligence, supports
industry’s call for graduates to actively reflect on their strengths,
weaknesses and personal practices. The international concern
for our environment dictates nurturing responsibility and
sustainability in Business graduates, as well as critical thinking,
which has long been considered the skill that differentiates
graduates from other employees.
ECU Business Edge employability skills include:
• Working effectively with others
• Communicating effectively
• Self-awareness
• Thinking critically
• Analysing data and using technology
• Problem-solving
• Developing initiative and enterprise
• Self-management
• Social responsibility and accountability
• Developing professionalism
28
ECU Business Edge is taught in specially designed classrooms
with enhanced technology to allow you to work with others
on real-world problems. Teaching is student-centred so there
are plenty of role-plays, scenarios, interactive multi-media and
activities where you develop your employability skills by ‘doing’
– the best and most enjoyable way to learn. You also get the
opportunity to undertake practical work integrated learning
with local businesses to really extend your skills and abilities.