undergraduate

As an Olympic water polo
player, juggling my training
commitments with work and
university is a challenge.
The staff at ECU have been able
to teach me skills such as writing
and research methods that have
improved the efficiency with which
I study and articulate my ideas.
LUKE QUINLIVAN
ECU Communications student
Careers
Advertising Manager, Media Buyer, Advertising Coordinator,
Marketing Officer, Copywriter, Market Researcher, Advertising
Executive, Media Analyst.
Broadcasting
Has been developed in consultation with industry and provides
an introduction to contemporary broadcast media, including
conventional radio and television as well as web-based and
mobile technologies.
Equips graduates with key concepts, skills, attitudes and
values required by broadcasters in the digital age. Students
will examine a wide range of issues and learn to contextualise
content for broadcast.
Required Units
Credit Points
BRO2025 Broadcasting Skills 15
BRO2026 Finding Context in Reportage 15
CMM2103 Media Law and Ethics 15
JOU2114 Radio Newsroom 15
BRO3010 Practical Broadcasting 15
JOU3204 Television Journalism 15
POL3127 Australian Government 15
One unit selected from the following list:
BRO3106 Sports Broadcasting 15
CMM3104 Professional Placement 1 15
JOU3110 Freelance Journalism 15
CMM3108 Independent Study Unit 15
HIS3101 Human Rights: Struggles for Global Justice 15
Recommended Electives
BRO1020 Broadcasting and the New Media Landscape 15
FAV1101 Introduction to Digital Video 15
CMM1104 Writing for the Media 15
One unit selected from the following list:
CMM1107 Creative Thinking 15
CSV1105 Interpersonal Skills 15
Careers
Broadcaster, Online Reporter, Producer, Presenter.
Creative Services
For students who wish to diversify their creative skills and
knowledge rather than to be a specialist in one creative
communication discipline.
The growth of the Creative Industries or creative economy
means that more organisations will require the creative services
of talented individuals or businesses in areas such as advertising,
design, public relations, specialist writing, print publishing,
desktop publishing and other related fields.
Four units selected from the following list:
ADV2102 Creative Strategy: Process and Execution 15
ADV2116 Foundations of Advertising 15
BRO2025 Broadcasting Skills 15
CMM2120 Integrated Marketing Communications 15
DES2101 Design Practices: Identity 15
DES2103 Desktop Publishing 15
DES2203 Design Practices: Publication 15
FAV2101 Introduction to Video Production 15
FAV2201 Video Production: Drama and Documentary 15
IMM2123 Interactive Multimedia Authoring 1 15
JOU2111 Introduction to Journalism 15
PHO2103 Studio Work 15
PHO2221 Advanced Digital Photomedia 15
PRN2105 Public Relations Event Management 15
PRN2120 Foundations of Public Relations 15
PRN2121 Public Relations Techniques 15
Four units selected from the following list:
ADV3111 The Business of Publishing 15
CMM3104 Professional Placement 1 15
CMM3108 Independent Study Unit 15
DES3206 Design Practices: Information and
Advertising Design 15
FAV3231 Digital Video 2 15
PHO3201 Photojournalism and Editorial Practice 15
PHO3305 Studio Applications for Advertising 15
PRN3122 Corporate Communication 15
WRT3114 Writing and Editing 15
WRT3123 Production, Editing and Design 15
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