undergraduate

WRT3106 Writing Therapy 15
WRT3107 Writing Poetry 15
WRT3212 Community Writing 15
WRT3213 Creative Writing 15
WRT3114 Writing and Editing 15
WRT3215 Authorship and Publication 15
WRT3116 Writing: Special Area Study 15
WRT3217 Independent Study 15
WRT3120 Biographical and Autobiographical Writing 15
See more course information:
reachyourpotential.com.au/courses/Y69
Bachelor of Communications Y71 - ML
Duration: 3 Years
The 1st and 2nd years include a number of core units and
electives chosen from the majors within the school. The
3rd year offers a focus of units to prepare students for both
industry and further study at postgraduate level.
Students in the School of Communications and Arts also have
the flexibility to enrol in a range of double major and major /
elective course structures.
Major Areas of Study
• Advertising
• Broadcasting
• Creative Services
• Journalism
• Media, Culture and Mass Communications
• Public Relations
Course Structure
Required the completion of 24 unit / 360 credit points.
This course has four components:
• Foundation Program - 3 Core Units and 4 Electives
• Capstone Unit - 1 Unit
• Major Program - 8 Units
• Supplementary Program - 8 Units comprising of:
- Second Major - 8 Units; or
- Minor + Electives - 4 Minor Units and 4 Elective; or
- Elective program - 8 Units
Over the course of the degree, you may not undertake more
than 10 units / 150 credit points at the 1000 Level ad at least 4
units / 60 credit points must be at the 3000 Level.
School Based Core Units
CCA1108 Communications and Digital Technology
(Semester One) 15
CCA3111 Preparation for Professional Life
(Semester Six) 15
Course Based Core Units
CMM1101 Reading Media Texts (Semester Two) 15
CMM1113 Media and Social Context (Semester Three) 15
Elective Units
Students should select four units from the list of elective
units recommended in the chosen area of specialisation. Any
unit already completed as a Foundation Core Unit cannot be
counted again as an elective.
Students must complete at least one Major Program of eight
units within the School of Communications and Arts. The
remaining 120 credit points may come from another major
within or outside the School, or from a combination of minor
and elective units.
Illustration by ECU student: Catherine Hanssen
Major Areas of Study
Advertising
More than just a commercial, billboard or sub-section of a
marketing plan, advertising is a business that combines art,
science, communication and strategy.
Here you will learn about advertising management, integrated
marketing communications, creative strategy and apply more
than a little strategic branding along the way.
Additional Major Information
This major is accredited by the Media Federation of Australia
and the International Advertising Association (IAA) and is
therefore recognised internationally.
Four units selected from the following list:
ADV2102 Creative Strategy: Process and Execution 15
ADV2105 Consumer Behaviour 15
ADV2107 Strategic Branding 15
ADV2116 Foundations of Advertising 15
CMM2120 Integrated Marketing Communications 15
Four units selected from the following list:
ADV3111 The Business of Publishing 15
ADV3112 International Advertising 15
ADV3115 Account Planning 15
ADV3406 Media Buying and Planning 15
CMM3104 Professional Placement 1 15
CMM3108 Independent Study Unit* 15
CMM3120 Current Issues in Marketing Communications* 15
CMM3121 Communication Research 15
* Students must have 70% course weighted average to study this unit.
Recommended Electives
Credit Points
CMM1104 Writing for the Media 15
CMM1107 Creative Thinking 15
CMM1114 Professional Communication 15
MKT1600 Marketing Principles and Practices* 15
* Must be completed as a Foundation Elective.
communications & arts
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