undergraduate

Recommended Electives
CMM1107 Creative Thinking 15
CMM1114 Professional Communication 15
FAV1101 Introduction to Digital Video 15
IMM1121 Digital Photomedia 15
IMM1122 Publishing on the World Wide Web 15
PHO1105 Photo Work* 15
* Students should select PHO1105 if they intend to complete PHO2103.
Careers
Advertising Executive, Public Relations Executive, Creative
Consultant, Graphic Designer, Writer, Publisher.
Journalism
In a world awash with spin, the practice of high quality
journalism has never been more important.
This major covers writing and research skills, working in audio,
video and online environments, and the legal and ethical
frameworks of the profession.
Additional Major Information
This major is accredited by the Journalism Education
Association of Australia.
Required Units
Credit Points
CMM2103 Media Law and Ethics 15
JOU2107 Political Journalism 15
JOU2111 Introduction to Journalism 15
JOU2114 Radio Newsroom 15
JOU3110 Freelance Journalism 15
JOU3205 Newsroom Journalism 15
Two units selected from the following list:
BRO2026 Finding Context in Reportage 15
CMM3104 Professional Placement 1* 15
JOU3113 Health Journalism 15
JOU2106 Sports Journalism 15
JOU2108 Science Journalism 15
JOU3109 Business Journalism 15
JOU3204 Television Journalism 15
* This unit can only be taken in consultation with the course coordinator.
Recommended Electives
BRO1020 Broadcasting and the New Media Landscape 15
CMM1104 Writing for the Media 15
CSV1105 Interpersonal Skills 15
FAV1101 Introduction to Digital Video 15
Media, Culture and Mass Communications
Introduces students to a significant range of contemporary
theoretical and critical approaches used to analyse media texts,
media technologies and their position in the world today.
Also allows students to construct a hybrid program of study
which looks at theory and practice in fields such as advertising,
journalism, public relations and visual communication. it trains
students to think critically and to communicate effectively.
Required Units
Credit Points
Four units selected from the following list:
CMM2115 Cultural Matrix 15
CMM2124 Media and Nation 15
CMM3125 Popular Music and Culture 15
CMM2202 Culture and the Internet 15
MST2150 Media in Asia 15
Four units selected from the following list:
CCA3101 Environmental Humanities 15
CMM3108 Independent Study Unit 15
CMM3115 Global Communications 15
CMM3129 Contemporary Issues in Culture 15
MST3151 Media and Identity 15
Public Relations
Public relations activity is integral to the effective functioning
of individuals, groups, organisations and governments. Through
focused communication and relationship development, public
relations practitioners help an individual or entity accomplish
their purpose while balancing and respecting the needs of all
stakeholders.
Provides students with the conceptual understanding and
practical skills to make an effective contribution at any level.
Equips students with critical thinking, creativity and problemsolving
skills, the ability to take the initiative and make decisions,
strengthens writing and media relations skills, and it provides
students with the knowledge and ability to plan and implement a
range of communication strategies.
Additional Major Information
This major is accredited by the Public Relations Institute of
Australia (PRIA) and is therefore recognised internationally.
Required Units
Credit Points
PRN2124 Public Relations Event Management 15
PRN2110 Foundations of Public Relations 15
PRN2123 Public Relations Techniques 15
PRN2125 Communicating Through the Media 15
PRN3123 Corporate Communication 15
PRN3125 PR Campaign Planning and Management 15
PRN3124 PR Issues and Crisis Management 15
One unit selected from the following list:
CMM3121 Communication Research 15
CMM3115 Global Communications 15
CMM3104 Professional Placement 1 15
Recommended Electives
CMM1104 Writing for the Media 15
CMM1107 Creative Thinking 15
CMM1114 Professional Communication 15
WRT1110 Introduction to Editing 15
See more course information:
reachyourpotential.com.au/courses/Y71
Bachelor of
Creative Industries
Y72 - ML
Duration: 3 Years
Focuses on the development of students’ creative, intellectual,
analytical and research skills and aims to produce graduates
who have an informed, critical and creative approach to
understanding media, design and visual culture within the
context of the creative industries.
Major Areas of Study
• Animation
• Environmental and Spatial Design
• Film and Video
• Game Design and Culture
• Graphic Design
• Interactive Media
• Photomedia
Admission requirements
Folio.
communications & arts
41