undergraduate

Required Units
Credit Points
MAN1600 Information Systems for Business 15
Seven units selected from the following list:
MIS2610 Business Programming 15
MIS2700 IT Management and Security 15
MIS2701 Business Systems Analysis 15
MIS2702 Enterprise Resource Planning 15
MIS3700 Business Process Management 15
MIS3702 Databases and Business Intelligence 15
MIS3703 Strategic Information Technology
Management 15
MAN3612 Project Management 15
MAN3521 e-Business Project 15
Careers
Business Analyst, Business Systems Analyst, Business
Information Analyst, Business Process Analyst, Information
Analyst, Business Improvement Officer, IT Account Manager, IT
Business Development Manager.
Marketing
JO
Marketing, Advertising and PR work hand-in-hand in
the real world and the combined degree at ECU allowed
me to study all three.
PIA CAMPBELL
ECU Marketing, Advertising and PR student
Management
JO, ML, BU
Relevant for all line managers, and those professionals aspiring
to managerial positions.
Develops the theoretical and practical understanding of
organisational behaviour, leadership, general management and
people management.
Units in the Major
Credit Points
MAN1100 Management I 15
MAN2120 Organisational Behaviour II 15
MAN2145 Human Resource Management 15
MAN2601 Employment Relations 15
MAN3121 Leadership III 15
MAN3503 Strategic Management III 15
Two units selected from the following list:*
LAW2120 Management Law 15
MAN3105 Business and Professional Ethics 15
MAN3225 Small Business Management III 15
MAN3231 Managing Quality III 15
MAN3612 Project Management 15
* Students to review prerequisite requirements for elective units.
Careers
Manager, Project Manager, Management Consultant, Small
Business Owner / Operator, Team Leader, Supervisor,
Administrator.
Management of Information Technology
Focuses on the management of Business Information Systems
and their supporting technologies. Provides a solid Information
Technology foundation for prospective Business Analysts and
some well-managed instruction in systems development, and
has been developed with the needs of employers in mind.
JO
Marketing skills are increasingly important in today’s business
environment as businesses seek a sustainable competitive
advantage.
Equips students with the necessary skills to gain employment
and function in this competitive environment.
Required Units
Credit Points
MKT1600 Marketing Principles and Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
CMM2120 Integrated Marketing Communications 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3120 International Marketing 15
MKT3603 Customer Relationship Management 15
Careers
Marketing Manager, Customer Relationship Manager,
Marketing Executive, Sales Manager, Sales Executive, Business
Development Officer, Distribution Channel Coordinator,
Product and Brand Manager, Advertising Manager, Advertising
Executive, Promotions Officer, Market Researcher, Promotions
Coordinator, Marketing Researcher.
Planning
Equips students with the knowledge and practical skills needed
to function as business professionals and industry participants
in contemporary urban and regional planning organisations.
Additional Major Information
Please note that completion of this major does not provide
recognition as a corporate member of the Planning Institute of
Australia (PIA).
Required Units
Credit Points
LAW1100 Legal Framework I 15
PLN1600 Foundations of Planning 15
PLN2600 Contemporary Planning 15
PLN2601 Principles of Urban Design 15
PLN3600 Strategic Urban and Regional Planning 15
PLN3601 Statutory Planning 15
Careers
Statutory Planner, Project Manager, Strategic Planner,
Environmental Planner, Transport Planner.
JO
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