undergraduate

Sport Management
The commercialisation and professionalisation of sport over
the past 10-15 years has seen employers increasingly prefer
university graduates with analytical, as well as applied skills for
managerial positions.
Equips students with the knowledge and practical skills needed
to function as business professionals and industry leaders in
contemporary sport agencies.
Units in the major
Credit Points
MAN1100 Management I 15
SPM2112 Sport Delivery Systems 15
SPM2111 Sport Organisation Management 15
SPM2122 Sport Marketing 15
One unit selected from the following list:
SPM2114 Sport and Leisure Economics and Finance 15
LMS2103 Leisure Facility Planning 15
LSC2003 Leisure and Lifestyle 15
Three units selected from the following list:
SPM3113 Sport and Leisure Law 15
SPM3114 Sport Venues and Events 15
SPM3221 Sport Business Planning 15
LMS3111 Leisure and Sport Planning 15
Careers
Sport Sponsorship Manager, Player Manager, Sport Marketing
Manager, Sport Development Manager, Sport Event Manager,
Sport Corporate Affairs Manager, Sport Communications
Manager, Sport Membership Manager.
Tourism Management
As one of the fastest growing sectors of the economy,
particularly in the Asia-Pacific region, employers increasingly
prefer university graduates with analytical as well as applied
skills for managerial positions.
Equips students with the knowledge and practical skills needed
to function as business professionals and industry leaders in
contemporary tourism or travel organisations.
Required Units
Credit Points
ACC1100 Accounting I 15
TSM2111 Introduction to Hospitality and Tourism 15
TSM2105 Tourism Planning and Development 15
TSM3200 Tourism and Hospitality Research 15
HOS2115 Hospitality and Tourism Marketing 15
HOS3100 Hospitality and Tourism Management 15
Three units selected from the following list:
TSM3104 Cruise Ship Tourism 15
TSM3105 Contemporary Issues in Tourism and
Hospitality III 15
TSM3106 Cultural Tourism 15
TSM3107 Ecotourism III 15
TSM3109 Special Interest Tourism 15
MKT2195 Services Marketing and Management 15
MTL3700 Business Study Tour* 15
* Acceptance to this unit is by invitation only.
Careers
Tour Operator, Visitor Centre Manager, Theme Park Manager,
Resort Manager, Visitor Information Officer, Cruise Ship
Supervisor, Eco-Tourism Operator, Tour Guide, Event Manager,
Cruise Operator, Travel Consultant.
See more course information:
reachyourpotential.com.au/courses/G95
JO
JO
Bachelor of Marketing
and Creative Services
K76 - JO and ML
Duration: 3 Years
This industry-driven degree combines marketing management
with hands-on creative skills development. The course
answers the demand for multi-talented marketers and creative
individuals, with more organisations managing their own
marketing communication functions.
As the driving force of modern business, Marketing is combined
with Creative Services and incorporates studies in advertising,
public relations, design and desktop / print publishing.
Graduates will be highly sought after in the creative industry
or by individual organisations seeking versatile and creative
talents who have a strong understanding of, and involvement in,
marketing management.
Additional Course Information
This course will be delivered across the Joondalup and
Mount Lawley campuses; students should be aware that they
will be required to attend classes on both campuses to complete
the course.
Course Structure
Requires the completion of 24 units / 360 credit points.
This course has three components:
• Marketing Units - 8 Core Units
• Marketing Units - 4 Electives Units
• Creative Services Units - 12 Units
Marketing Units
Core Units
Credit Points
MKT1600 Marketing Principles and Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
CMM2120 Integrated Marketing Communications 15
MKT3120 International Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3603 Customer Relationship Management 15
There is no better way to learn Business.
ECU has given me the opportunity to learn all that I need
to know about Business via real-life business scenarios.
ELLIOT MIST
ECU Marketing and Creative Services student
Business
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