undergraduate

Four units selected from the following list:
HOS2115 Hospitality and Tourism Marketing 15
MKT2195 Services Marketing and Management 15
MKT3604 Social and Not for Profit Marketing 15
MKT3606 Current Issues in Marketing 15
SPM2122 Sport Marketing 15
Creative Services Units
Two units selected from the following list: Credit Points
CMM1107 Creative Thinking 15
CMM1108 Communications and Digital Technology 15
CMM1114 Professional Communication 15
DEF1101 Design Foundations: Design Principles 15
DEF1104 Design Foundations: Drawing 15
IMM1121 Digital Photomedia 15
IMM1122 Publishing on the World Wide Web 15
PHO1105 Photo Work 15
Five units selected from the following list:
CMM2116 Foundations of Advertising 15
DES2101 Design Practices: Identity 15
DES2102 Design Practices: Pre-press 15
DES2103 Desktop Publishing 15
IMM2125 Interface and Information Design 15
PHO2103 Studio Work 15
PRN2120 Foundations of Public Relations 15
TDD2204 3D Design Practices: Narrative Design 15
Five units selected from the following list:
ADV2107 Strategic Branding 15
ADV2102 Creative Strategy: Process and Execution 15
DES2203 Design Practices: Publication 15
DES3206 Design Practices: Information and
Advertising Design 15
FAV3231 Digital Video 2 15
PHO2202 Images and Pleasures 15
PHO3305 Studio Applications for Advertising 15
TDD3205 3D Design Practices: Spatial Design 15
Careers
Marketing Manager, Distribution Channel Coordinator,
Marketing Executive, Sales Manager, Sales Executive, Business
Development Officer, Product Manager, Brand Manager,
Advertising Manager, Advertising Executive, Promotions
Officer, Customer Relationship Manager, Promotions
Coordinator, Marketing Researcher, Artistic Director, Designer.
See more course information:
reachyourpotential.com.au/courses/K76
Bachelor of Marketing, Advertising
and Public Relations K77 - JO and ML
Duration: 3 Years
Marketing professionals are employed by organisations to
develop and manage marketing and communication strategies,
with advertising and public relations the cornerstone of
business communications. These elements are strategically
integrated into this cross-discipline course combining
managerial with creative skills.
Advertising combines art, science, strategy and
communications practice. It has potential applications extending
beyond employment in an advertising agency. It includes
elements of production, marketing, public relations, visual
arts, communications research and interactive multi-media to
develop and showcase the strengths of individual students.
Public Relations develops communication in a variety of
contexts, researches the effectiveness of communication and
plans the strategy behind communication campaigns.
Graduates of this course will have the ability to critically analyse,
evaluate and compile new communication strategies; to
function as skilled communicators; and to establish and manage
media relations industries.
These abilities are further enhanced by this cross-discipline
course which allows students to diversify their creative skills and
business knowledge.
Additional Course Information
This course will be delivered across the Joondalup and
Mount Lawley campuses; students should be aware that they
will be required to attend classes on both campuses to complete
the course.
Course Structure
Requires the completion of 24 units / 360 credit points.
This course has two components:
• Marketing Units - 12 Units
• Advertising and Public Relations Units - 12 Units
12 Marketing Units
Core Units
Credit Points
MKT1600 Marketing Principles and Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
MKT3120 International Marketing 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3603 Customer Relationship Management 15
CMM2120 Integrated Marketing Communications 15
Four units selected from the following list:
HOS2115 Hospitality and Tourism Marketing 15
MKT2195 Services Marketing and Management 15
MKT3604 Social and Not for Profit Marketing 15
MKT3606 Current Issues in Marketing 15
SPM2122 Sport Marketing 15
12 units Advertising and Public Relations
Core Units
Credit Points
CMM1107 Creative Thinking 15
CMM1114 Professional Communication 15
ADV2116 Foundations of Advertising 15
ADV2107 Strategic Branding 15
MST2150 Media in Asia 15
PRN2120 Foundations of Public Relations 15
PRN2121 Public Relations Techniques 15
ADV3112 International Advertising 15
ADV3406 Media Buying and Planning 15
PRN3104 International Public Relations 15
PRN2105 Public Relations Event Management 15
Plus one elective unit as approved by the Course Coordinator.
Careers
Marketing Manager, Media Planner, Advertising Consultant,
Copywriter, Desktop Publisher, Public Relations Manager, Web
Designer, Graphic Designer, Advertising Account Manager,
Sales Executive, Marketing Executive.
See more course information:
reachyourpotential.com.au/courses/K77
34