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Education/Networking<br />

Communication/<br />

Media<br />

Saturday, October 2, 2010<br />

PLENARY SESSION<br />

11:35 am – 11:55 am<br />

P1060 Finding Huck Finn: Reclaiming<br />

the Primary Experience <strong>of</strong> Childhood<br />

from the Electronic River<br />

Children spend more time with media than they<br />

do in school, physical activity, sometimes even<br />

sleeping. We have protected them from germs and<br />

danger, but distanced them from nature, adventure,<br />

imagination, and reflection. Pediatricians and<br />

parents can help them reclaim a daring childhood,<br />

optimizing development, building resilience, and<br />

promoting health.<br />

Faculty: Michael Rich, MD, MPH, FAAP<br />

Sponsored by the Council on Communications and Media and<br />

Section on Developmental & Behavioral <strong>Pediatrics</strong><br />

SECTION/COUNCIL PROGRAM<br />

1:00 pm – 3:00 pm<br />

H1068 Council on Communications and<br />

Media Program<br />

Hollywood and Its Impact on Body Self-<br />

Image—The Good, the Bad, and the Ugly<br />

Jeff Vespa, a world-class photographer at the<br />

<strong>Academy</strong> Awards, the Sundance Film Festival, and<br />

Cannes, will bring along an actress friend and a<br />

makeup artist. He will photograph her before and<br />

after makeup is applied and show the audience<br />

how digital photography is used in the mainstream<br />

media to hide cosmetic flaws. In the 20-minute<br />

makeup interval, Dr Vic Strasburger will give a<br />

brief presentation on how current media may<br />

affect teenagers’ body self-image.<br />

Faculty: Victor Strasburger, MD, FAAP; Jeff Vespa<br />

Sponsored by the Council on Communications and Media<br />

Monday, October 4, 2010<br />

8:30 am – 10:00 am<br />

W3038 $$ Advocacy 101: You Don’t<br />

Have to Be Sanjay Gupta to Be on TV<br />

(or Advocate for Kids)—It’s All About<br />

Communication<br />

Every day we help children and their families in our<br />

pediatric practices. But sometimes we all need to<br />

take that advocacy to a larger stage. Our communities<br />

and government look to us as experts in child<br />

health, and it is our job to speak up. Whether it be<br />

the latest vaccine controversy, children’s health insurance,<br />

or the obesity epidemic, there are a multitude<br />

<strong>of</strong> topics that need our voices to put a “face” on the<br />

story and to give accurate advice to the public and<br />

those in elected positions.<br />

Faculty: Tanya Altmann, MD, FAAP; Ari Brown, MD, FAAP<br />

Sponsored by the Council on Communications and Media<br />

Tuesday, October 5, 2010<br />

9:30 am – 10:15 am<br />

F4042 Teens and Social Media: A Breeding<br />

Ground for High-Risk Behaviors<br />

➤➤<br />

Repeats as F4096<br />

This session will provide the general pediatrician with<br />

a comprehensive review <strong>of</strong> popular social networking<br />

sites. Information will be provided regarding problematic<br />

behaviors associated with such sites, along with<br />

specific case presentations. Specific screening questions<br />

and safety guidelines for pediatricians will be<br />

reviewed, along with new state and national policies<br />

to protect minors.<br />

Faculty: Margaret Stager, MD<br />

Sponsored by the Council on Communications and Media<br />

4:00 pm – 4:45 pm<br />

F4096 Teens and Social Media: A Breeding<br />

Ground for High-Risk Behaviors<br />

CC<br />

Repeats from F4042<br />

Community<br />

<strong>Pediatrics</strong><br />

Saturday, October 2, 2010<br />

SPECIAL EVENT<br />

6:00 pm – 7:30 pm<br />

Community <strong>Pediatrics</strong> Reception and<br />

Poster Display (No CME Credit)<br />

Celebrate the accomplishments <strong>of</strong> pediatricians<br />

and residents working in their communities to<br />

improve children’s health. Network with community<br />

pediatricians and enjoy the complimentary food<br />

and drinks. All attendees are welcome!<br />

Sponsored by Pfizer, Inc.<br />

Monday, October 4, 2010<br />

SECTION/COUNCIL PROGRAM<br />

8:00 am – 3:45 pm<br />

H3017 Council on Community <strong>Pediatrics</strong><br />

Program<br />

Doing Well by Doing Good: How to<br />

Pr<strong>of</strong>itably Add Community-based Services<br />

Into Your Practice<br />

Implementing practice-based community collaborative<br />

initiatives that address the broad health<br />

needs <strong>of</strong> children while at the same time maintaining<br />

or improving the financial viability <strong>of</strong> a pediatric<br />

practice is the next frontier in efforts to improve<br />

the health care provided to all children and build a<br />

medical home.<br />

Faculty: Denice Cora-Bramble, MD, MBA, FAAP; Paula<br />

Duncan, MD, FAAP; Colleen Kraft, MD, FAAP; Herschel<br />

Lessin, MD, FAAP; Francis Rushton, MD, FAAP<br />

Sponsored by the Council on Community <strong>Pediatrics</strong><br />

Tuesday, October 5, 2010<br />

EDUCATION/Networking<br />

Sunday, October 3, 2010<br />

4:00 pm – 5:30 pm<br />

S2118 Media Matters 2.0: Child Health in<br />

the Information Age<br />

This session will provide an overview <strong>of</strong> media<br />

effects on children’s health, what can be done by<br />

parents and society around this issue, and how clinicians<br />

can integrate media into their care. Faculty will<br />

review how media can contribute to outcomes such<br />

as increased aggression, sexual risk behaviors, substance<br />

use, and obesity, as well as positive social<br />

behavior, tolerance, school readiness, and positive<br />

self-image. This session will also provide clinicians<br />

with the awareness and tools they need to educate<br />

children and parents through anticipatory guidance<br />

and to prevent, diagnose, and intervene in mediarelated<br />

health outcomes.<br />

Faculty: Michael Rich, MD, MPH, FAAP<br />

Sponsored by the Council on Communications and Media<br />

AAP Executive Director/CEO, Errol R. Alden, MD, FAAP<br />

PLENARY SESSION<br />

10:50 am – 11:10 am<br />

P4046 Children Do Well by Doing Good<br />

in Their Communities<br />

This session will explore how, through the vision<br />

and direction <strong>of</strong> a pediatrician community, assets<br />

can be leveraged to create an opportunity for<br />

children to give <strong>of</strong> themselves. Physicians and<br />

medical students provide role models for health<br />

through this community service. The project that<br />

will be presented is replicable or may simply serve<br />

as an inspiration to develop similar giving opportunities<br />

for children in other communities.<br />

Faculty: Ronald Marino, DO, MPH, FAAP<br />

Sponsored by the Committee on Adolescence, Council on<br />

Community <strong>Pediatrics</strong>, and Section on Adolescent Health<br />

$$<br />

Tickets Required<br />

AAP <strong>National</strong> <strong>Conference</strong> & Exhibition • October 2–5, 2010 • www.AAPexperieNCE.org 17

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