2015 Guide to Today's Top Franchises

SPECIAL REPORT: Top Franchises
Auntie Anne’s invites customers to sample its offerings.
2015’s Top Franchise Opportunities:
A look at what makes a franchise great and how to invest in one
When it comes to investing in a franchise,
don’t be a magpie. The shiniest opportunity,
the one riding the latest trend or getting the
most media hype, may not be the best. The
single most important thing to ensure you
are choosing the right franchise for you is
due diligence. Franchise Business Review’s
guides and reports are a great place to start.
They are not derived from the crunching of
widely available numbers. Instead they are
based on the personal insight of thousands of
franchisees.
THE VOICE OF FRANCHISEES
Franchise Business Review is an independent
national market research firm focused on
franchisee satisfaction and performance. To
create our 10th annual Guide to Today’s Top
Franchises, we surveyed 28,500 franchisees
representing over 350 franchise brands. Only
200 franchise companies made this year’s
guide as a result of their franchisees ranking
them high enough to meet our criteria.
Here’s how our research process works. We
invite all franchise systems with a minimum
of 10 franchisees throughout North America
to participate at no cost. Next, we survey their
active franchisees who answer 33 benchmark
questions ranking their franchise system in
the areas of financial opportunity, training and
support, leadership, operations and product
development, core values (e.g., honesty and
integrity of franchisor), general satisfaction,
and the franchisee community. An additional
16 questions ask franchisees about their market
area, demographics, business lifestyle,
overall enjoyment of running their franchise,
and role in the franchisee community. Finally,
we rank the top franchise brands based on
For more information on this report, visit: www.FranchiseBusinessReview.com | 5