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Organise and Participate in Activities to Raise Awareness and ...

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<strong>Organise</strong> <strong>and</strong> <strong>Participate</strong> <strong>in</strong> <strong>Activities</strong> <strong>to</strong> <strong>Raise</strong> <strong>Awareness</strong> <strong>and</strong> Influence Authority<br />

Level 4 - Learner Manual<br />

Def<strong>in</strong>ition<br />

Before we can look at what we need <strong>to</strong> change, we need <strong>to</strong> underst<strong>and</strong> that each<br />

advocacy strategy needs <strong>to</strong> have certa<strong>in</strong> elements <strong>to</strong> ensure that it reaches its<br />

target audience <strong>and</strong> creates the desired change:<br />

These elements are:<br />

Issue identification<br />

Goals <strong>and</strong> objectives<br />

Select a target audience<br />

Shape the message<br />

Build support<br />

Fundrais<strong>in</strong>g<br />

Implementation<br />

Evaluation<br />

Individual activity<br />

1. Use Worksheet D: Checklist for Issue identification. Select your three priority<br />

issues <strong>and</strong> rank them (high – medium- low) aga<strong>in</strong>st the criteria.<br />

Attribution Non-commercial Share Alike<br />

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