Annual Report 2012 - Inwido

INWIDO SEGMENTS – NORDIC
Bright solutions: Light plays a central role
when creating a comfortable indoor environment.
This Tiivi Sliding door allows for plenty of light
while ensuring good insulation with a U-factor
value of 1.0.
Nordic
Mixed development in
weak economies
Slightly lower sales volumes lead to lower operating
profit (EBITA) for the Nordic markets in 2012. However,
in spite of the generally weak economy, Inwido
defended and developed its market positions well.
For example, the operations in Denmark showed
a solid growth rate in the consumer market and
presented an all-time-high operating profit (EBITA).
The Nordic markets, Denmark,
Finland and Norway, are traditional
strongholds for Inwido.
Wood and wood/aluminium products
dominate the markets, with a low share
of plastic and aluminium windows.
The markets are relatively consolidated
and the main competitors are large,
family-owned companies.
Denmark: Inwido is the second largest
window company in the country and
accounts for about half of the market
together with the largest competitor.
The remaining players are relatively
small and local companies. About 80
percent of Inwido’s sales in the Danish
operations come from the consumer
market and 20 percent from the
20
Inwido AB | Annual Report 2012