Annual Report 2012 - Inwido

INWIDO SEGMENTS – EUROPE
Classic style, modern comfort: Side-hung
wooden windows from Carlson with board
groove create just the right atmosphere
without compromising on comfort or
energy efficiency.
Europe
New profitable
growth strategy
In 2012, Inwido Europe experienced a
turnaround in its development. In the second
half of the year, Inwido reached a break-even
level. In addition, Inwido decided to pursue
an organic growth strategy, with Austria
as its first stop.
Inwido Europe comprises the non-
Nordic operations in Poland, the UK,
Ireland and Russia. These markets are
all highly fragmented with small, local
players, particularly in the consumer
market, and the level of consolidation is
low. As opposed to the Nordic markets,
plastic windows are still the dominant
product, which opens up for future
growth opportunities for wood and
wood/aluminium windows. Generally,
Inwido is among the top five companies
in the market for wood-based products.
Poland: The market situation in Poland
is more stable than in the other countries
in the business area. Inwido conducts
sales to the consumer market under the
Sokolka brand, both through its own
shops and external dealers. The industry
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Inwido AB | Annual Report 2012