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Annual Report 2008 - IVA

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Framsyn för krisberedskap<br />

KommuniKations-<br />

och inFormationsFlöden<br />

Framsyn för krisberedskap<br />

När kriseN kommer<br />

27<br />

Framsyn för krisberedskap<br />

Ett systEmpErspEktiv på<br />

samhällEts krishantEring<br />

och krisbErEdskap<br />

emergency management foresight<br />

wants a clear division of responsibilities<br />

a clear division of responsibilities, and<br />

a model for decisions before, during and<br />

following an emergency are fundamental<br />

requirements for emergency management.<br />

This was expressed in the concluding report<br />

from the ivA project emergency management<br />

foresight. The project, aiming to find<br />

a new approach to bring about concrete<br />

changes in sweden’s management of emergencies,<br />

has been under way since 2006 and<br />

the concluding report was issued in february<br />

<strong>2008</strong>.<br />

Market orientation<br />

– myths and opportunities<br />

with the support of iva and others, the mTc foundation<br />

(stiftelsen marknadstekniskt centrum) has produced a book<br />

on the myths and opportunities of market orientation. Professor<br />

lars-gunnar mattsson, stockholm school of economics<br />

and member of ivA’s division vi, is the book’s editor. The<br />

book’s main thesis is that companies must be market-oriented<br />

to be able to grow and be profitable. But market orientation<br />

requires an understanding of how markets work and change. in<br />

this book, leading swedish market and marketing researchers<br />

express their views on market orientation’s myths and opportunities.<br />

The book deals with how market orientation is affected<br />

by things like globalisation, information and production technology,<br />

service development, economic policy and the connection<br />

between cooperation and competition.<br />

important practical requirements include securing<br />

essential infrastructure through agreements<br />

with the owners, and developing procedures<br />

for emergency logistics, particularly<br />

for food and medicines. cooperation between<br />

players working with transport systems and<br />

within other sectors needs to be improved.<br />

Another important conclusion from the<br />

project is that sweden should invest in research<br />

and education for future emergency<br />

preparedness and management. society needs<br />

to invest in broad-scale communication initia-<br />

Framsyn för krisberedskap<br />

SamhällSkritiSka<br />

tranSporter<br />

tives for emergency management and create<br />

the necessary conditions for better evaluation<br />

and criticism of processes. in a crisis, public<br />

service announcements should be able to<br />

communicate independent and credible information,<br />

and mobile phones and Pcs should<br />

be used as receivers for important messages.<br />

At a concluding conference in february<br />

<strong>2008</strong>, sweden’s minister for defence, sten<br />

Tolgfors, announced that the new swedish<br />

emergency management Agency (msB)<br />

would be formed in 2009.<br />

Quality project will highlight<br />

Swedish quality<br />

sweden’s ability to be competitive is dependent on the<br />

constant improvement of goods, services and processes. in<br />

<strong>2008</strong> ivA conducted a preliminary study in cooperation with<br />

the swedish institute for quality (siq) with chairman svenchrister<br />

nilsson taking the reins. The aim is to create a current<br />

picture of what quality stands for today, describe where<br />

sweden’s quality work stands in the world and<br />

what effect quality work can have on swedish<br />

competitiveness. The preliminary<br />

study consists of interviews,<br />

research and meetings.

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