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Hot consumer trends<br />
Sustainability is increasingly top of mind for consumers in use of technology, according to Ericsson<br />
ConsumerLab’s “10 hot consumer trends for 2015.”<br />
> > Helpful homes. Consumers show high interest in having home sensors that alert them to water and<br />
electricity issues, or when family members come and go.<br />
> > Smart citizens. The idea of smart cities is intriguing – but a lot of that intelligence may actually come<br />
about as a side effect of the changing everyday behaviors of citizens. As the internet makes us more<br />
informed, we are in turn making better decisions. Consumers believe traffic volume maps, energy<br />
use comparison apps and real-time water quality checkers will be mainstream by 2020.<br />
> > The sharing economy. As the internet enables us to efficiently share information with unprecedented<br />
ease, the idea of a sharing economy is potentially huge. Half of all smartphone owners are<br />
open to the idea of renting out their spare rooms, personal household appliances and leisure equipment<br />
as it is convenient and can save money.<br />
> > My information. Although sharing information when there is a benefit is fine, smartphone owners<br />
see no point in making all of their actions open to anyone. Some 47% of smartphone owners would<br />
like to be able to pay electronically without an automatic transfer of personal information. Some<br />
56% of smartphone owners would like all internet communication to be encrypted.<br />
The 2014 Networked<br />
Society City Index<br />
The index ranks 40 cities and<br />
measures their ICT maturity in<br />
terms of leverage from ICT<br />
investments in economic, social<br />
and environmental development:<br />
the “triple bottom line” effect.<br />
One of the key findings from<br />
the report is the fact that cities<br />
with a low ICT maturity tend to<br />
be improving their ICT maturity<br />
faster than high-performing<br />
cities, indicating a catch-up<br />
effect. Many cities also have<br />
the opportunity to leapfrog<br />
others by avoiding expensive<br />
and increasingly obsolete physical<br />
infrastructure and instead<br />
moving straight into innovative<br />
applications using advanced<br />
mobile technology.<br />
Smart citizens<br />
A 2014 online survey by Ericsson<br />
Consumer Lab found that using the internet<br />
to offer smarter, more informed choices<br />
could alleviate urban concerns around<br />
health, commu nication and traffic. Smartphone<br />
users aged between 15 and 69<br />
were surveyed from Beijing, Delhi, London,<br />
New York, Paris, Rome, São Paulo, Stockholm<br />
and Tokyo representing 61 million<br />
citizens. Among the key findings:<br />
> > 76% want sensors in public spaces that<br />
let them know what areas are crowded<br />
and best avoided<br />
> > 70% want to compare energy use with<br />
neighbors to optimize behavior<br />
> > 66% want real-time control of drinking<br />
water quality<br />
> > 74% want interactive street signs and<br />
bike/car sharing.<br />
CONSUMERLAB<br />
Smart<br />
citizens<br />
How the internet facilitates<br />
smart choices in city life<br />
An Ericsson Consumer Insight Summary Report<br />
November 2014<br />
NETWORKED<br />
SOCIETY<br />
CITY INDEX<br />
2014 >70%<br />
ENERGY<br />
of smartphone owners believe that<br />
USE<br />
COMPARISON<br />
APPS<br />
TRAFFIC<br />
VOLUME<br />
MAPS<br />
WATER<br />
QUALITY<br />
CHECKERS<br />
will be mainstream by 2020.<br />
Source: Ericsson ConsumerLab report 10 hot consumer trends 2015<br />
Ericsson | Sustainability and Corporate Responsibility Report 2014<br />
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