Mapping Best Multilingual Business Practices in the EU

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6.Analysisandrecommendations.....................................................................................386.1.Analysisofthebestpracticesidentified ........................................................................... 386.2.Trendsandrecommendations .......................................................................................... 417.Annex............................................................................................................................457.1.Bibliographies.................................................................................................................... 457.2.Structuredfileofthemainstudiesandsurveysrelatedtomultilingualisminthebusinessarea........................................................................................................................................... 507.3.InterviewguideforMBPcasestudies............................................................................... 542
SUMMARYThe digital age and globalisation have together changed the European businessenvironmentforgood.Ascompaniesandtheiremployeesdealwithdifferentlanguagesandculturesonadailybasis,multilingualismcannolongerbeconsideredjustasanassetoracompetitiveadvantage,butratherasafactoflife.Thus,multilingualismhasbecomeaglobalissueaswellasatransversalissuewithinorganisations,sincedigitalcommunicationiserasingnationalandlinguisticboundaries.Faced with this multilingual reality, companies have adopted a number of innovativebusinesspracticesdescribedinthecasestudiescarriedoutinEuropeancompanies.Theseinclude intercomprehension (the parallel use of different languages which have similarstructuresandvocabularies),collaborativeinterpretationanduseoflanguagetechnologytools, such as machine translation. However, social networks and collaborative methodshave led to increasingly complex and technical content. Human resources will always beneededtovalidatetranslations,boththemachinegeneratedandthehumanvariety.Aswellascasestudiesandanalysis,thisstudyonmultilingualbusinesspracticescontainsaset of recommendations to enhance multilingualism in business. These include thedevelopment of multilingual business strategies, the establishment of a EuropeanObservatoryofMultilingualBusinessPractices,aqualitylabelformultilingualEuropeancompanywebsitestranslatedintomorethanfourlanguages,andsupportfortheEuropeanCompanyStatute.BackgroundandscopeDoingbusinessinEuropeisadaytodayreality,notonlyforglobalcompaniesbutalsoforthosewithcrossborderactivities,includingsmallandmediumsizedenterprises(SMEs).TheEuropean business environment of today is part of a large European market involving 27countries.MultilingualismprovidesnewopportunitiesfordevelopingpanEuropeanbusinessandboostingcompanies'competitiveness.In2009approximatelyonethirdofthetop500globalcompanieshadtheirheadquartersinEurope.Thereareover20millionSMEsinEuroperepresenting99%ofthetotalnumberofcompanies.ThesinglemarketisoneoftheEuropeanUnion'sgreatestachievements.Ithashelpedtodismantle economic barriers throughout Europe and to increase competition, leading tobetter quality goods and services and lower prices. These price reductions have beenparticularly perceptible in the fields of air travel and communications. While the EU3
Page 1 and 2: Studies on translationand multiling
Page 3: CONTENTS SUMMARY ..................
Page 7 and 8: INTRODUCTIONThis is the final repor
Page 9 and 10: 2.IMPACTOFMULTILINGUALISMONEUROPEAN
Page 11 and 12: The17relevantstudiesarepresentedint
Page 13 and 14: study this affects 11% of companies
Page 15 and 16: 4.CASESTUDIESMultilingualisminthebu
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Page 24 and 25: 4.5.CASESTUDY#5—SME(Germany)BASIC
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Referenceofthestudy/surveyAuthor(s)
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7.3.InterviewguideforMBPcasestudies
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HC-31-11-018-EN-C
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Mapping Best Multilingual Business Practices in the EU

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