Mapping Best Multilingual Business Practices in the EU
Mapping Best Multilingual Business Practices in the EU
Mapping Best Multilingual Business Practices in the EU
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Referenceof<strong>the</strong>study/surveyAuthor(s)of<strong>the</strong>studyLocationofedit<strong>in</strong>g/completionDateofpublication/Source Methodologyof<strong>the</strong>studyTargetedcountriesSurveysampleSegmentationoftargets(SMEs,globalcompanies,panEuropeancompanies)ResponseRate Objectivesof<strong>the</strong>studySignificantresults(socialandeconomicimpacts)Significantresults(bestbus<strong>in</strong>esspracticestak<strong>in</strong>g<strong>in</strong>toaccountmultil<strong>in</strong>gualismandlanguagelearn<strong>in</strong>g)Languagemanagement<strong>in</strong>mult<strong>in</strong>ationalcompaniesSNF,InstituteforResearch<strong>in</strong>Economicsand<strong>Bus<strong>in</strong>ess</strong>Adm<strong>in</strong>istrationNorway 2009http://www.snf.no/Adm<strong>in</strong>/Public/DWSDownload.aspx?File=%2fFiles%2fFiler%2fPublications%2fR21_09.pdfQuestionnaires Belgium29Norwegianglobalcompanies7globalcompanies 25%Assess<strong>in</strong>g<strong>the</strong>awareness,preparednessandresponsivenessamongNorwegianmult<strong>in</strong>ationalcompanieslocated<strong>in</strong>BelgiumMoreforeigncustomersBetter<strong>in</strong>formationflowProblemsexperienced<strong>in</strong><strong>the</strong>contactwithforeignacqua<strong>in</strong>tances(someemployeescannotleadaconversationus<strong>in</strong>gforeignlanguages,someth<strong>in</strong>k<strong>the</strong>yhaveoffendedacustomerduetopoorlanguagesskills,wrongdeliveries,lostcontracts)Problemsduetoculturaldifferences(differences<strong>in</strong>bus<strong>in</strong>essprocesses,ethicalvalues,waysofnegociat<strong>in</strong>g)Adapt<strong>in</strong>gwebsitestoforeignmarketsLemultil<strong>in</strong>guismeenentrepriseIfopforSYSTRAN France 2009http://www.iexpo.net/documents/actes2009/a2_totaldiff.pdfOnl<strong>in</strong>equestionnaire France Unknown802executives<strong>in</strong>companieswithmorethan50employeesUnknownEvaluat<strong>in</strong>g<strong>the</strong>currentstateofexecutives'multil<strong>in</strong>gualskills<strong>in</strong>companiesPoorleveloflanguageEmployeesareuncomfortablewhenconfrontedwithforeignlanguagesUseoftranslationtoolsTra<strong>in</strong><strong>in</strong>gStudyon<strong>the</strong>Contributionof<strong>Multil<strong>in</strong>gual</strong>ismtoCreativityEuropublic(for<strong>the</strong>EuropeanCommission)EuropeanUnion 2009http://ec.europa.eu/education/languages/news/news3653/report_en.pdfAnalysisofprimaryresearchOnl<strong>in</strong>equestionnairesandtelephone<strong>in</strong>terviewsCasestudiesEuropeanUnion61companiesbyquestionnaire100companiesby<strong>in</strong>terview31PANEuropean/Internationalcompanies(questionnaires)30PANEuropean/<strong>in</strong>ternationalcompanies(<strong>in</strong>terviews)51%forquestionnaires30%for<strong>in</strong>terviewsAnalyz<strong>in</strong>g<strong>the</strong>l<strong>in</strong>kbetweenmultil<strong>in</strong>gualismandcreativity<strong>in</strong><strong>in</strong>ternationalEuropeancompaniesPeoplearemoreabletolearno<strong>the</strong>rlanguages,tosolvecomplexproblemsandtostandbacktoth<strong>in</strong>kthankstomultil<strong>in</strong>gualismTheyaremorecreativeTheyarenotbetter<strong>in</strong>multitask<strong>in</strong>g<strong>Multil<strong>in</strong>gual</strong>ismisconsideredasanassetwhensearch<strong>in</strong>gforajobThe<strong>in</strong>novationand<strong>in</strong>teroperabilityroadmapfor<strong>the</strong>translation<strong>in</strong>dustryTAUSTranslationAutomationUserSocietyNe<strong>the</strong>rlands 2009http://www.promt.ru/press/pdf/taus<strong>in</strong>novationroadmapmay2009.pdfRoundtablemeet<strong>in</strong>gsOnl<strong>in</strong>emarketsurveyWorldwideUpto170peopleforroundtablemeet<strong>in</strong>gs211bus<strong>in</strong>essownersanddecisionsmakersformarketsurveyFormarketsurveys:buyers(31%),suppliers(61%),consultants(8%)N.AOutl<strong>in</strong><strong>in</strong>g<strong>the</strong>translation<strong>in</strong>dustrydevelopment<strong>in</strong><strong>the</strong>com<strong>in</strong>gyearsPredict<strong>in</strong>g<strong>the</strong>evolutionof<strong>the</strong>marketNewopportunities(specializedtranslation,enhanc<strong>in</strong>gtranslator'sproduction,shar<strong>in</strong>gtranslationmemory)UseofautomatictranslationsoftwareCrowdsourc<strong>in</strong>gtranslationtocreatebetterproductsDevelopmentofmach<strong>in</strong>etranslationtoolsThesizeof<strong>the</strong>language<strong>in</strong>dustry<strong>in</strong><strong>the</strong><strong>EU</strong>TheLanguageTechnologyCentreLTDUnitedK<strong>in</strong>gdomfor<strong>the</strong>EuropeancommissionEuropeanUnion 2009http://ec.europa.eu/dgs/translation/publications/studies/size_of_language_<strong>in</strong>dustry_en.pdfAnalysisofpreviousstudiesQuestionnairessentbyposttolanguageserviceprovidersContact<strong>in</strong>gassociationstoendorse<strong>the</strong>surveyPublicis<strong>in</strong>g<strong>the</strong>study<strong>in</strong>conferencesEuropeanUnion2037languageserviceproviders137languageservicedepartments1103languageserviceproviders(SME'sandglobalcompanies)49languageservicedepartments(<strong>in</strong>stitutional,corporate,governmental)50,7%Analyz<strong>in</strong>g<strong>the</strong>importanceof<strong>the</strong>language<strong>in</strong>dustry<strong>in</strong><strong>the</strong>EuropeanUnionDef<strong>in</strong><strong>in</strong>g<strong>the</strong>stateof<strong>the</strong>marketanditsevolutionIncreasedexigencyformultil<strong>in</strong>gualcommunicationMoreandmorepeopleenter<strong>in</strong>g<strong>the</strong>language<strong>in</strong>dustryThereisagrow<strong>in</strong>gnumberofunskilledprofessionalsduetolowentrybarriers<strong>in</strong><strong>the</strong>recruit<strong>in</strong>gprocessLanguageteach<strong>in</strong>gstrategiesfromchildhoodstageDevelopmentoftranslationtools52
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