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The Pennsylvania State UniversityTh
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ABSTRACTiiiIn 1961 John F. Kennedy
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Visual Rhetorics are Politically Ch
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2Five months later, in his January
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4evening news with Walter Cronkite,
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6important as it guarantees the org
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8volunteer service an appealing loo
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10teaching school children about ot
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12turnover and shrinking budgets, t
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14program simply because he feels i
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16appealing to a new type of volunt
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18ever less connected with one anot
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20Political DisengagementOne of the
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22devaluing of the public sector ov
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24has broad residual effects. Almos
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26Review of LiteratureA review of p
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28served overseas with the Peace Co
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30holds a space in the hearts of Am
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32policy changes. I turn to Public
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34Chapter 2Recruiting the 21 st Cen
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36New Recruitment RhetoricThe AdCou
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38go?” In 1999, the Peace Corps b
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40American values. The key rhetoric
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42upon recommending the establishme
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44While the wording of these print
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46the major emphases in recruitment
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48audience. Each of the two radio s
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50the speaker asks, “Would you cr
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52and walks toward a kiosk with a p
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54All of the PSAs, regardless of me
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56expanded menu of options, includi
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58Volunteers are college graduates
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60life when you get back. Or you ma
- Page 67 and 68: 62People of ColorThe largest, most
- Page 69 and 70: 64The other major recruitment tools
- Page 71 and 72: 66Figure 2.7Aside from the main hom
- Page 73 and 74: 68For many, the image of the organi
- Page 75 and 76: 70Chapter 3Framing the World: Visua
- Page 77 and 78: 72This chapter analyzes the visual
- Page 79 and 80: 74the whole enterprise. This very p
- Page 81 and 82: 76genres, cultural norms, ideograph
- Page 83 and 84: 78experienced, and explored.” 152
- Page 85 and 86: 80very many children at all. These
- Page 87 and 88: 82volunteer as a “real” person,
- Page 89 and 90: 84Figure 3.11 Figure 3.12There exis
- Page 91 and 92: 86group of children, such as in fig
- Page 93 and 94: 88Figure 3.18 Figure 3.19The pictur
- Page 95 and 96: 90cleanest and most attractive to t
- Page 97 and 98: 92primitive lives. As evidenced by
- Page 99 and 100: 94recruitment rhetoric of today foc
- Page 101 and 102: 96Volunteers quite often post pictu
- Page 103 and 104: 98Chapter 4Beyond the New Frontier:
- Page 105 and 106: 100people are dissatisfied with tod
- Page 107 and 108: 102perceive their service as helpfu
- Page 109 and 110: 104“It's just that every time I t
- Page 111 and 112: 106Motivation for VolunteeringEric
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- Page 115 and 116: 110type of actual work. I'm suppose
- Page 117: 112like what’s the point?! This p
- Page 121 and 122: 116asks me what I am eating for lun
- Page 123 and 124: 118makes it impossible to keep goin
- Page 125 and 126: 120family who were fasting, she was
- Page 127 and 128: 122further define the divide betwee
- Page 129 and 130: 124Aaron’s “Once everything is
- Page 131 and 132: 126Peace Corps critique and comment
- Page 133 and 134: 128mimicked the blogging phenomenon
- Page 135 and 136: 130Chapter 5Looking Forward: Peace
- Page 137 and 138: 132The proposed fourth goal, inspir
- Page 139 and 140: 134doesn’t repeat his call on Ame
- Page 141 and 142: 136for better working relationships
- Page 143 and 144: 138In an effort to increase post Se
- Page 145 and 146: 140United States government. They r
- Page 147 and 148: 142American image to international
- Page 149 and 150: 144others. In Chapter Three, the Pe
- Page 151 and 152: Notes1 John F. Kennedy, “Remarks
- Page 153 and 154: 14823 Peace Corps, “About the Pea
- Page 155 and 156: 15045 Public service announcements
- Page 157 and 158: 15269 Terry L. Cooper, “Civic Eng
- Page 159 and 160: 154http://peacecorpsonline.org/mess
- Page 161 and 162: 156114 Quarter-life crisis is a ter
- Page 163 and 164: 158133 Graham C. Clarke, The Photog
- Page 165 and 166: 160146 Cara Finnegan, Picturing Pov
- Page 167 and 168: 162171 “Blogsphere sees Healthy G
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164189 Casey - PeaceCorps - Ghana,
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166214 Gittlemana, comment posted o
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168235 Ibid.236 Ibid.237 The Citize
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170254 “President Launches USA Fr
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172Delli Carpini, Michael X. “Gen
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174Meister, Mark. “Sustainable De
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Casey Malone MaughCurriculum Vitae6